I was thinking about how Nintendo might be able to still release limited edition classic systems without inflicting so much pain upon their biggest fans.
To me it's clear that these things would be a whole lot easier to get if they were a) priced significantly higher or b) scalpers had a harder time profiting off of them.
Obviously option a) is a frustrating one, as it would be hard to justify paying $200 or more for one of these devices when you can get an X1S, PS4 or even Switch for just a bit more money. Or a raspberry pi for well under $100. So that doesn't feel like it works.
$60 for NES classic was clearly way too cheap however, as we've seen, and $80 for SNES is similar. The appeal to scalpers is just too great. Money down up front is low, potential profit from ebay is $100+ minimum. And they are lightweight and easy to ship to boot. They're almost the ideal item to scalp.
One thought I had to resolve would be for Nintendo to skip retail entirely and just sell on their website. A gaffer previously posted on this thread this idea, but I can't find it in the 150 pages. This at least spares all the B&M retailers from having to deal with the hassle of giving out tickets, answering the phone constantly the entire holiday season to say sorry they don't have any, and frustrating customers who mistakenly (but somewhat naturally) blame the store for the fact that they can never find one in stock. But on the flipside, the retailers wouldn't get to make any money off of selling the Nintendo products, which doesn't help Nintendo guarantee they have shelf space at all the big retailers for their other stuff-- Switches, Switch games, Amiibos, accessories.
Anyway, here's the idea. What if they cranked the price up significantly on them, to $200 range, but specified that all purchases were eligible for a $100 mail-in-rebate. The rebate would be 1 per person per address and processed within 90 days-- typical of rebates.
To me this plan could actually significantly help the situation, as scalping would be discouraged. Flipping one or two could be somewhat doable, but even if you sell the thing for $300 on ebay you've still got $100 tied up per box on your credit cards until after the holidays. And you have to come up with a unique address for each one you flip.
Of course the ebay sellers could simply sell the box as-is on ebay and put it on the buyer to send in the rebate. But I think it would change the picture pretty dramatically. Now as a buyer, you're looking at paying $300-350 for one of these things on ebay, and then dealing with the rebate yourself. That figure gets pretty offputting when again you figure you can buy a PS4 or Switch or whatever straight away for less.
I know all this is a pipe dream because of course 'Nintendo gonna Nintendo' but it's fun to think about possible strategies to offset the ebay/scalper effect. I'm frustrated that nowadays virtually any new product I want is impossible to get even though (though perhaps not in this case) there actually is good supply out there. The new Airpods are a good example. Scalpers are buying them in droves to flip, but Apple is restocking them pretty fast. If people couldn't sell them on ebay for a markup they'd have been easy to find for months now.