Sony to push for 16 million PS4 shipments in 2013

What's DDR5?

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Like everyone's said -- no way that number's right. Hopefully they do ship enough to satisfy launch demand though.
 
Having high hopes on its Playstation 4 (PS4) game console, Sony internally expects the machine's annual shipments to reach 16 million units in 2013 with the supply chain expected to start mass shipments in August, according to sources from PS4 component makers.

I think we're having translation problems here. The bolded doesn't make sense: you can't reach an annual shipment in under 12 months. If they mean they can perhaps reach an annual shipment rate of 16M per year in 2013 then they may mean a shipment rate of ~1-1.33M per month by the end of 2013 (actual or financial?).

That seems unlikely, but perhaps possible? PS3 was highly constrained at launch but seems to have shipped around 1M (no firm figures, probably less) by the end of 2006. I believe their target was 2M by that time but they didn't make it.

If they are aiming for that 1.3M pcm rate by end of 2013 then that could mean a stockpiled launch figure of a couple of million? That would seem about what they would want to have for a worldwide or strong US/Japanese launch.
 
I´m going to be seriously pissed if they fuck us over again.

you act as if worldwide launch is easy for Sony. you think they intentionally "fuck over" europe? Europe usually gets stuff late because it's made up of a lot of territories/countries. so there's a lot of terms and conditions unique to each country in the region that sony has to go through. This also includes stuff like accounting for all the different languages, rules/regulations, shipments per country, etc.

In contrast Japan and NA are much easier to launch in.
 
This doesn't make any sense. Must be a mistranslation or something not being said. 16 million units would make more sense for 2014. Assuming PS4 releases in November that'd only be 2 months on sale. No way they'd be shipping out that many units in that short a time.
 
I think we're having translation problems here. The bolded doesn't make sense: you can't reach an annual shipment in under 12 months. If they mean they can perhaps reach an annual shipment rate of 16M per year in 2013 then they may mean a shipment rate of ~1-1.33M per month by the end of 2013 (actual or financial?).

That seems unlikely, but perhaps possible? PS3 was highly constrained at launch but seems to have shipped around 1M (no firm figures, probably less) by the end of 2006. I believe their target was 2M by that time but they didn't make it.

If they are aiming for that 1.3M by end of 2013 then that could mean a stockpiled launch figure of a couple of million? That would seem about what they would want to have for a worldwide or strong US/Japanese launch.

It's probably supposed to be 16 million for PS3 + PS4.
 
you act as if worldwide launch is easy for Sony. you think they intentionally "fuck over" europe? Europe usually gets stuff late because it's made up of a lot of territories/countries. so there's a lot of terms and conditions unique to each country in the region that sony has to go through. This also includes stuff like accounting for all the different languages, rules/regulations, shipments per country, etc.

In contrast Japan and NA are much easier to launch in.

It's not like they've launched three consoles in Europe already and know what's needed.
 
you act as if worldwide launch is easy for Sony. you think they intentionally "fuck over" europe? Europe usually gets stuff late because it's made up of a lot of territories/countries. so there's a lot of terms and conditions unique to each country in the region that sony has to go through. This also includes stuff like accounting for all the different languages, rules/regulations, shipments per country, etc.

In contrast Japan and NA are much easier to launch in.

Both Nintendo and Microsoft managed to launch simultaneously with their last consoles (in Nintendos case their last two consoles) and i expect no less from Sony. It´s all about prorities.
 
Couldn't MS just corner the DDR5 ram market in say July and screw them over?

You mean GDDR5 right?

and no they can't, the next-box will be using GDDR3 and its way to late the change everything and go with GDDR5.

I also don't sea the reason why you would want Sony to fail. more choice is win for consumers. or are you such a ms fanboy that you want nothing else then an Xbox future
 
I'm going to assume this means 1-1.3m units a month, and a price that gets people frothing at the gash in order to sell close 16m units in a 12 month launch period
 
16 million seems like an aspiration, a motivation point.

Have your absolute target, and challenge your suppliers with a target much higher to ensure they dont get complacent when they are getting near your original target.

I bet the real target is something like 8-12 million - and given that the parts are "off the shelf" - I think somewhat realistic unless there's some kind of unforseen shortage. You can be sure that there's already a shit ton of part allocation already in place for some of the components.

so, aim for 16m, get 12m, 12m is the real target, everyone is happy.
 
It's probably supposed to be 16 million for PS3 + PS4.

Quite possibly. Anyone know what PS3 shipments were in 2012?

For comparison, Nintendo were expecting to sell 5.5M WiiU's by the end of March, around 1.3M per month. Just an observation.
 
you act as if worldwide launch is easy for Sony. you think they intentionally "fuck over" europe? Europe usually gets stuff late because it's made up of a lot of territories/countries. so there's a lot of terms and conditions unique to each country in the region that sony has to go through. This also includes stuff like accounting for all the different languages, rules/regulations, shipments per country, etc.

In contrast Japan and NA are much easier to launch in.

It's not like they've launched three consoles in Europe already and know what's needed.

yeah, its probably just logistics. I don't think Sony would have any issues with the complexity of Europe, more with the time taken to affordably ship lots of units into markets and also supply three regions simultaneously.
 
Both Nintendo and Microsoft managed to launch simultaneously with their last consoles (in Nintendos case their last two consoles) and i expect no less from Sony. It´s all about prorities.

I dunno about Nintendo, but in MS's case, 300k units for all of Europe is hardly a sufficient launch lol.

It's not like they've launched three consoles in Europe already and know what's needed.

sure, but its still a different product that needs to go through the process.

yeah, its probably just logistics. I don't think Sony would have any issues with the complexity of Europe, more with the time taken to affordably ship lots of units into markets and also supply three regions simultaneously.

probably this is also the case.
 
If that means I can walk into a store on launch day in the middle of the afternoon and nonchalantly pick one up off of a shelf then I'm all for it.



But they say:


So assembly takes no time at all?


It is IKEA style! You assembly ps4 by yourself!
 
I dunno about Nintendo, but in MS's case, 300k units for all of Europe is hardly a sufficient launch lol.

They had production problems because of the high end hardware didn´t they? The PS4 is much more conservatively built so that shouldn´t happen.

Anyway, i got my 360 at launch so 300k is better than nothing.
 
Quite possibly. Anyone know what PS3 shipments were in 2012?

For comparison, Nintendo were expecting to sell 5.5M WiiU's by the end of March, around 1.3M per month. Just an observation.

15.6 million worldwide (shipped) for PS3 + PS2.

But obviously demand for the PS3 is waning.
 
I'm guessing it's ~10m PS3s and ~6m PS4s.

the comments are coming from component manufacturers, so are more likely to be specific to PS4.

they might simply be reporting that the supply chain has been told to ramp up to annualised 16m units by the end of fiscal 2013 - so basically preparing for 16m units per year for 2H14 onwards. That seems more reasonable and actually has no bearing on launch volumes at all, so I'll go back to being pessimistic on a Euro launch this year :/
 
They had production problems because of the high end hardware didn´t they? The PS4 is much more conservatively built so that shouldn´t happen.

Anyway, i got my 360 at launch so 300k is better than nothing.

no they just couldn't produce the system at a faster or fast enough rate, they launched too early.

maybe 300k is better than nothing, but I'd rather have a stable launch than MS's low production launch (+ RROD problems).
 
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