Sony to push for 16 million PS4 shipments in 2013

The article is just poorly worded. There's no conceivable reason for them to ship 16 million consoles at or around launch. Sony will be happy if they sell 10 million consoles in the first year, so making and shipping 16 million right off the bat would be bad for Sony's bottom line and awful for retailers (especially at holiday time). And the notion that Sony would release it for $99 is just silly.
 
Not making sense.

Besides, if they had that many units ready to go in the year then there would be no reason for them not to do a worldwide launch this holiday.
 
pswii60 said:
There is no phenomenon. Even my friends who are are massively in to their games are apathetic about the next generation, saying they've got backlogs to clear first. No doubt they'll jump in eventually but I think it'll be a slow start, especially if the prices are high.
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It is the start of March. Say that to me in September. Say that after E3.

You gotta realise the gaming industry is gonna go crazy for next gen in the next several months. This hype we have seen is just the beginning.

There is as much enthusiasm for the new gen as there was for PS360.

Again, think about this year's E3 blowout. You think your friends are gonna be thinking about their old gen games then? I don't think so.
 
Good luck with that...I hope it happens though,the constant decline in sales of consoles and especially games over the last year or so is starting to scare me...we will find out this year with the next gen release if old hardware is the reason for all this...the initial launch month might have good sales but it's the months after that concern me...Wii U went from 400k to 55k,let's hope this wont be the case for the new consoles...(I know I have my pessimist hat on this morning).
 
Insane amount. It will never happen.

If it's a mistake, and should be 1.6m, then that is easily achieveable.
So easy it makes the story utterly pointless, as you would expect them to have shipped far more by year end.

So either way this is bogus.
 
It will be hard to meet. If production starts in August and they hypothetically release in December, that's 4 million units a month. That's roughly 133,000 units a day which is roughly 5500 units an hour; that's roughly 90 units a minute which is 1.5 units every second.

Good luck.

Either Sony has to shut down all of their production line for other products and make them all work on PS4, or they've magically decided to seize up more manufacturing plants. That and knowing that AMD is apparently favoring the Next Xbox's production over PS4's (not sure how true the rumor is), there is no way it'll happen especially when the devs don't have the final kit yet.
 
Half the responses I read have been useless and almost didn't even read the OP.

This would make one think that a launch in more than 2 regions is possible. If they can ramp up and meet the demands of the European market then that would be great.
 
If Europe's release date IS up in the air than 1.6m is feasible (if a little low given WiiU did 3.3m WW?)

It'll probably be 2.2m without Europe and 3m+ with.
 
PSGames said:
Ummmm there's no way they have 16 million at launch folks. That wouldn't even make sense.

perhaps they mean fiscal yeah which would still be absolutely insane.

Although I predict if the specs hold up the ps4 handily outselling Durango.
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Specs have never sold consoles.
 
gofreak said:
First of all, it should be clarified this isn't a Sony forecast.



Second, I would read this to mean that someone has looked at expected supply rate for launch and extrapolated what that would mean in terms of annual shipments. For example, if Sony wants a supply rate of 1-1.3m units a month in the run up to launch, that would suggest an annual shipment rate of 12-16m units per year if you used a straight extrapolation. But it would mean, for 2013, something like 3-4m units.

So it's not very useful as a number, if that's the case...since supply rate will vary after the launch months and will depend on demand. Sony's own demand forecasts will be something different.
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yep... it seems to be their annual targeted production... for launch they usually have 2-3 months worth of production stocked.
 
Celestial said:
Sony shouldn't even think about 599.

16Million for 2013 ONLY seem higly unlikely.It is either a false report or Sony is extreme optimistic about everything like games,launch,price,post-launch games etc.
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They aren't, its a pointless placeholder price and date from a random supermarket chain in one country. Shopto have a preorder price at £399 as a counter offer


NemesisPrime said:
Well they seem to be dumb enough to expect 16M shipments.
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No they aren't, they're probably just prepping their supply chain.

Neo C. said:
They haven't finalized the case, and console production isn't trivial. I would be surprised if anyone can make 2 million consoles a month at the start of a new console.
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Because we didn't see a case at the reveal? Doesn't mean they don't have one - they probably want to wait to show it along with date and price info at E3
 
dEvAnGeL said:
maybe the price of the console will be even lower than what everyone is expecting?
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With 8GB of GDDR5 and a GPU pushing 1.8TFlops there's no way it's going to be cheaper than people are expecting considering their current financial position. They're haemorrhaging money like a stuck pig these last couple of years and their gaming division is the only one making any sort of profit. They MAY decide to sell the PS4 at a small loss but even then I can't see it being less than $400.

I'm seriously worried that the PS4 will have as bad a launch as the PS3, and that combined with the Vita could put Sony under. :'o(

They've even been forced to recently sell a couple of their offices and lease them off the new owners to raise a couple of billion which is a pretty desperate move tbh. :o/
 
Number45 said:
"Holiday 2013" is all we have, for NA/Japan.
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Sony still treating Euro like a red headed step child? One day Euro isn't gonna be there when they need em the most! :( If it weren't for Europe Sony wouldn't be tied so close to the 360, no way in hell.
 
Kotaku went ahead and just ran the article without even asking Digitimes for clarification. They basically just say, "We don't know what the fuck this even means, but here you go."
 
This should bode well for the final cost of the system. If they can pump out that many systems that drives down the cost a lot. Then again I don't think they will have that many units in the wild in the first six months, but this is certainly good news for those worried about price.
 
Inanna said:
Sony still treating Euro like a red headed step child? One day Euro isn't gonna be there when they need em the most! :( If it weren't for Europe Sony wouldn't be tied so close to the 360, no way in hell.
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I know. Last time out I couldn't hold out so imported a PS3 (double whammy last time, because HD films as well). Going to be hard work listening to people talk about the games without crumbling. :'(

Still, if this news is true (not with these exact numbers, which seem... insane) but if they're making a big push for high shipments then there's hope. They've been so desperately keen to please everyone with the PS4 reveal I can't help but think they REALLY want to cover all bases for the launch.
 
There's gonna be a lot of PS4s left in warehouses and store shelves then. I hope Sony doesn't get cocky. I want the PS4 to do well but in order for that to happen they need to manage this launch well, including pricing and shipment numbers. Let's not have a PS3 launch all over again, or worse a Vita launch.
 
Man-is-Obsolete said:
This should bode well for the final cost of the system. If they can pump out that many systems that drives down the cost a lot. Then again I don't think they will have that many units in the wild in the first six months, but this is certainly good news for those worried about price.
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This is not how it works with high-tech devices. You make only what you need, so that every new batch of consoles can take advantage of the latest cost cutting measures. Also, having a bunch of extra inventory just sitting around like that is never a good thing. They'd be better off letting that money sit in a bank account and accrue interest.
 
snowdog1971 said:
I'm seriously worried that the PS4 will have as bad a launch as the PS3, and that combined with the Vita could put Sony under. :'o(
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I'm not sure in what way you consider the two - as far as we can compare right now - comparable. PS3 launch numbers were badly constrained because of the BR drive/diode situation and the launch titles were nothing to write home about, neither of which appear to be true here.

GDDR5 aside - and it may be that the reason we're getting 8GB instead of 4GB is because there's a glut of the stuff - there's no reason to suspect PS4 should be any more hardware constrained than any other new console. Sony claimed 1M PS3's into the US channel in six weeks in 2006, and that was with all the problems they had. I see no reason why they can't do much better than that this time.

Takuya said:
Probably 1.6 million. Worldwide release?
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It's as likely there's an error on the date as a mis-placed decimal point - probably more likely considering it's translated. 1.6M would barely cover US/Japan until Christmas.
 
Socky said:
I'm not sure in what way you consider the two - as far as we can compare right now - comparable. PS3 launch numbers were badly constrained because of the BR drive/diode situation and the launch titles were nothing to write home about, neither of which appear to be true here.

GDDR5 aside - and it may be that the reason we're getting 8GB instead of 4GB is because there's a glut of the stuff - there's no reason to suspect PS4 should be any more hardware constrained than any other new console. Sony claimed 1M PS3's into the US channel in six weeks in 2006, and that was with all the problems they had. I see no reason why they can't do much better than that this time.
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I really hope for a return of the PS2 dominance. Even if it doesn't happen, I can still dream. It was one of the best times to be a gamer when Sony dominated this market.
 
lol.. well if there was any truth to that rumour, they'd certainly be gobbling up any and all GDDR5 available. Stickin' it to the nextgen PC GPU market. I'm voting for 1.6M as well.
 
Makes no sense to produce so many consoles at it's greatest cost to manufacture.

Makes more sense to produce slightly less than the expected demand and drive up interest in it.

Shelves and shelves of unsold consoles after launch is just bad PR for a new console. Look at the WiiU.
 
The article says, "Sony internally expects the machine's annual shipments to reach 16 million units in 2013".

"Annual shipments" implies a 12-month period. Therefore, the only reasonable way to interpret this is to say that Sony plans to start shipping 16 million PS4s per year, starting in 2013.
 
even if it was possible, i have no idea if it is or isn't

but if the rumours of the PS4 being delayed until early 2014 for europe are true, that certainly would not help
 
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