reinking
Gold Member
This is probably the reality of the situation and they weren't going to expand another factory.
The OP is oddly familiar. Oddly, indeed.
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Sony will only make enough displays for 450k Apple Vision Pros a year. Apple asked Sony to increase production, they refused.
- Thread starter Draxon Gamer
- Start date
Omnipunctual Godot
Gold Member
This is the same company that sells a $1,000 monitor stand for its $5,000 monitor. I think you severely underestimate the number of yuppy idiots who will buy anything with an Apple logo slapped on it.
Stooky
Banned
iPhone (why me need iPhone when me have blackberry)
iPad( why me need tablet when me have laptop)
Apple Watch ( why me need Apple Watch when me have iPhone)
Me look at apples bank account 2 years after each of these products released.........then me look at me apple stock portfolio
me cry not because me sad
me cry because it happened
Kdad
Member
I don't own any Apple products, doubt I ever will. But I do like their stock.iPhone (why me need iPhone when me have blackberry)
iPad( why me need tablet when me have laptop)
Apple Watch ( why me need Apple Watch when me have iPhone)
Me look at apples bank account 2 years after each of these products released.........then me look at me apple stock portfolio
me cry not because me sad
me cry because it happened
John Wick
Member
You should let Sony know they should do the same with image sensors so that way they can sabotage the iPhone and other smartphones. Genius idea.....
Panajev2001a
GAF's Pleasant Genius
Likely it is because Apple asked them to increase production capacity but did not open the check book (enough) to help finance the additional manufacturing capacity needed (which is a huge cost to have that the additional headset production might not have offset). Apple has the money to ensure they help their suppliers give them what they need to have the level of production they want, but they are trying to get the suppliers to pay for the privilege.
Look at their partnership for visionOS 3D engines, was Unity the best technical choice or the one company that was about right in terms of tech but mostly in more dire financial situations to accept whatever conditions Apple threw at them? Doing the same partnership with Epic would have cost bazillions (ensuring UE5 were as available as needed for devs and more optimised for Apple’s use cases).
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Dr. Claus
Banned
The sheer irony of *you* saying this, given your history of bending over for a very specific company? Christ, at least look in the mirror.
Negotiator101
Member
Speak for yourself, I bend over for know one.
justonething
Jada's BFF
Apple are stupidly wasting resources on that garbage decision to put an oled in the front so we can live in an uncanny valley. Dumbest shit ever.
midnightAI
Banned
Heh, Draxon Gamer is definitely Eddie
Cough, anyway, back on topic... So, reports are 1.5 mill headsets in the first year, but if that doesn't happen then it's Sony's fault? Is that the narrative?
Cough, anyway, back on topic... So, reports are 1.5 mill headsets in the first year, but if that doesn't happen then it's Sony's fault? Is that the narrative?
Jinzo Prime
Member
Not to mention Apple's soured relationship with Epic after the lawsuit. Epic would make them pay big after that embarrassment.
midnightAI
Banned
I do agree with this, that's $500 saving right there (using Apple economics that is, actual saving is probably more like $50-$100)
crackajack
Member
Or maybe Sony helping Apple not to sink millions in unsold units by producing the amount that will actually be sold?
No idea how many units will be sold, outside of influencers and some weirdos buying evrything Apple but my obviously not visionary mind can't imagine a world where people in droves start buying VR now just because it is apple and admittedly the probably best headset one can buy in the near future to do stuff VR promises for years now (and mostly working already) added with some kinda uncanny outside display and removing for gamers meaningful controller options.
Drizzlehell
Banned
This is going to be a disaster, lol.
Setsuna Mudou
Member
I hope the OP is trolling really, because this is one of the most stupid takes I have ever read on here (and I've seen a few)
In his mind Sony somehow doesn't want to take apple's money because... derp talks about some war...
What war? Completely different products for completely different segments. Pretty sure if they could manufacture more they would happily take a cut out of each 3 to 4k priced product apple will push out.
In his mind Sony somehow doesn't want to take apple's money because... derp talks about some war...
What war? Completely different products for completely different segments. Pretty sure if they could manufacture more they would happily take a cut out of each 3 to 4k priced product apple will push out.
feynoob
Banned
What company?
TikiLagoonSam
Member
I don’t give a damn about the headset but man do I want it to succeed. Because if it does, it will be a rising tide that’ll lift all that technology and investment from hundreds of companies to the next level. Companies will invest big in 3D, VR, and really try to perfect the virtual gaming experience . They won’t half ass it if apples succeeds. They will all want a piece of the pie. Which means gaming will go to the next level. And yes that includes better gaming experiences for Sony and the PSVR2.
Im one of the few oldtimers that still has and loves my 3ds, my 3d camcorder, my 3dtv and its movies, hell I still play Uncharted 3 in 3D and LOVE it. If Apple succeeds, this will be BIG for gaming.
Im one of the few oldtimers that still has and loves my 3ds, my 3d camcorder, my 3dtv and its movies, hell I still play Uncharted 3 in 3D and LOVE it. If Apple succeeds, this will be BIG for gaming.
SmokedMeat
Gamer™
I don’t think any of it’s a gimmick, and AR from day one was shown to have great non entertainment potential.
At $3500 I don’t think it’s going to take off. Simple as that. The price is ridiculous.
SmokedMeat
Gamer™
Offering a $1k stand doesn’t mean it’s flying off the shelves.
Topher
Identifies as young
This is probably the reality of the situation and they weren't going to expand another factory.
The OP is oddly familiar. Oddly, indeed.
ShaiKhulud1989
Gold Member
Those are bleeding edge displays that even LG and Samsung cannot produce or scale. It’s clearly a capacity issue and I doubt that Apple will sell more than 400k in a year for that price anyway. It’s nothingburger misreporting for the sake of drama.
TheThreadsThatBindUs
Member
I don't need to listen to tech influencers (lol) and their speculation. Apple themselves utterly failed in its reveal event to establish a meaningful use case for the device.
How?
By allowing a virtual desktop? Yeah, it's a neat feature, but falls apart when you realize it's tethered to having to use a Mac; when the vast majority of the commercial IT infrastructure is dependent on Windows.
The Quest 2 has a virtual desktop app that's compatible with Windows. Again it's a neat feature but not game-changing by any measure.
At best, functionality-wise, you get what... a little more screen real estate? And for the cost of having to work with a pair of uncomfortable goggles strapped to your head for your 8 - 10 hr working day.... yeah... no thanks.
How exactly?
I keep hearing folks making these bold sweeping claims, but where does this pan out? How exactly is it game-changing?
The AR technology has some extremely promising potential applications in some industrial sectors, but neither Apple nor app developers are focused on this. So the major potential beneficiary sectors for this tech would have to finance not only the hardware but the software solutions to the problems they need solving. That's a none starter.
Drizzlehell
Banned
Yeah, people who say this sound like they never had a device like this strapped to their faces for more than 20 minutes at a time. I can barely stand to use them for more than 2-3 hours at a time while gaming and someone is suggesting that people will be sitting for 10 hours a day, 7 days a week, actually trying to get some work done with that thing on their face?
RoboFu
One of the green rats
It’s not about gaming. It’s all about having ads in your face 24/7. That’s always been the driving factor for things like mobile phones. Making purchases.
Vr /ar is the next evolution of mobile. Get it out of your hands and into your eyes. The end game is something like google glass or contacts with displays. 24 hour access to guide you to purchase, purchase, purchase.
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Cyberpunkd
Member
Also bad for Apple if they contracted 400k, but really wanted 1.5mln. Just make sure your expectations are in check.Or maybe they just can’t make more
Buggy Loop
Member
Yeah, people who say this sound like they never had a device like this strapped to their faces for more than 20 minutes at a time. I can barely stand to use them for more than 2-3 hours at a time while gaming and someone is suggesting that people will be sitting for 10 hours a day, 7 days a week, actually trying to get some work done with that thing on their face?
That is in the now
You have to start somewhere. Eventually form factor will be better (already pretty damn good for what the thing is packing tech wise) and be more comfortable, better optics, variable focus, etc. Ultimately it looks like a pair of glass, or further down, lenses / implants. I wouldn’t want to go to that extreme with that last one, but I won’t be alive most likely to have this decision to make.
Pre-iPhone launch peoples were like « why even a big screen and no keyboard? I only need this thing to make calls and text, not internet all the time » and look where we are..
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Drizzlehell
Banned
In that case I'll wait until they start selling cyberpunk implants, lol.
Kumomeme
Member
PaintTinJr
Member
I think there is maybe a few other things on top of that too.
I don't think Sony would give them more than 30% of their Micro OLED supply as a business 101 rule, and because they'll likely need it for their 20year old US government/Navy VR/AR projects, and their PSVR2 supply needs - especially if it is a xmas hit following GT7 film, and Sony's likely to do an Android competitor to the Vision Pro, and Sony's coming needs for the Project Q, screen and maybe their Xperia 1 V smartphones and custom AR/VR solutions for other corporate customers.
"Manufacturer only able to give customer 100 percent of what they can supply, customer fans cry foul. News at 11PM."
. . .seriously, where is the sabotage here? That SONY (a Japanese company) isn't going to invest in an increase of their own manufacturing capacity just to help out a competitor (that happens to be an American company)?
. . .seriously, where is the sabotage here? That SONY (a Japanese company) isn't going to invest in an increase of their own manufacturing capacity just to help out a competitor (that happens to be an American company)?
ToTTenTranz
Banned
Because it's a competitor to the $3500 Hololens 2 from 2019 with ~5x faster hardware, much larger field of projection, better optical scanners, etc. but then it also doubles as the best VR headset around in terms of resolution and
Companies who have been developing and selling Hololens 2 solutions until now for augmented machine operators, industry training and upskilling, remote maintenance etc. will probably shift to Vision Pro as soon as possible (I know we will where I work at because it's ~90% my decision). Microsoft has been very negligent of their Augmented Reality solutions (the 2019 Hololens 2 was just a small evolution from 2016 Hololens 1, it's been 4 years and there's not even word of new hardware) so there's a gigantic gap between Hololens 2 and what Vision Pro can do.
It's not a coincidence that Vision Pro has its AR/XR SDK based on Unity while that engine is far behind other engines at the moment. It's the game engine being used for Hololens apps, so they want to take over that market.
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yurinka
Member
I assume this is fake news, but would be fun to be real.
Apple is their customer, not an OLED display competitor.
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alphachino
Member
this isn't just OLED, it's micro-OLEDoS (on Silicon). I'm pretty sure Samsung can make them also, but not LG.
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APPLE is a customer for their OLED products, but they are absolutely a competitor in other spaces (including, now, virtual/augmented reality) and it is absurd to think a company would need to invest in production for a client to meet their needs as a competitor.
ShaiKhulud1989
Gold Member
What are you even talking about?
Sony is the main supplier of digital sensors for apple and a company behind it's vast iPhone Camera success story with back-illuminated CMOS tech introduced in iPhone 4s. Sony was always a key driver for Steve Jobs to pursue design minimalism. First iPhone prototypes were desing to mimic the Sony philosophy, they even bear the Sony logo. Hell, Jobs even wanted to put MacOS on Vaio, but Sony refused.
For Apple, Sony is an integral part of their identity and a key hardware supplier and Cook visited Sony Minato factory a year or so ago to reinforce the partnership.
This whole take that Appl are at odds with sony is inane for anyone paying attention.
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Nothing1234
Banned
Wait a minute how much are Apple expecting to sell a year for this headset?
What are you even talking about?
Sony is the main supplier of digital sensors for apple and a company behind it's vast iPhone Camera success story with back-illuminated CMOS tech introduced in iPhone 4s. Sony was always a key driver for Steve Jobs to pursue design minimalism. First iPhone prototypes were desing to mimic the Sony philosophy, they even bear the Sony logo. Hell, Jobs even wanted to put MacOS on Vaio, but Sony refused.
For Apple, Sony is an integral part of their identity and a key hardware supplier and Cook visited Sony Minato factory a year or so ago to reinforce the partnership.
This whole take that Appl are at odds with sony is inane for anyone paying attention.
Maybe read the full context of the conversation before "Well awkshully. . ."-ing your way through the thread.
DeepEnigma
Gold Member
They are the industry leaders in imaging sensors, so this is no surprise.
RJMacready73
Simps for Amouranth
Sony more than likely has capacity maxed out or needs to share capacity with their own headset even though it's differing tech, not to mention Sony will no doubt own a lot of patents related to this tech.
Tbf I'm really looking to checking out the tech to judge it against what I've experienced to see have Apple actually made a generational leap over the current headsets
Tbf I'm really looking to checking out the tech to judge it against what I've experienced to see have Apple actually made a generational leap over the current headsets
Luigi Mario
Member
Who is that Eddie character some people constantly bring up in OP's threads?
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Skifi28
Member
Poster of the year that unfortunately got banned. This place hasn't been the same since.
DeepEnigma
Gold Member
Constantly made VR threads. Especially for Apple's rumored at the time headset. Also would make anti PSVR or Sony slanted ones. Or jump into PSVR threads to downplay Sony, etc..