Sony's Senior VP: Moving Away from Hardware Centric Business Model To Platform Business That Expands Community and Increases Engagement

Yup. They are going multi platform just like Xbox..
Doesn't matter if it's day one or a year later. They are going everywhere.

Lol it's over.

game over streetfighter GIF


The tears will be legendary.
Yeah I just don't see the problem at all. Mario Galaxy would've been fucking amazing on PS3 instead of Wii. BotW would've been phenomenal on PS4 instead of Switch. I don't care about platform holder's market capitalization and business model, I want to play great games on hardware that isn't compromised. I'm happy for platform agnostification, in general. The last holdout will be Nintendo, but eventually it'll happen to them, too.
 
Microsoft would not have "figured that out" if they sold 60 million Xboxen this gen instead of ~30 million.

Yet their revenue has never been higher and keeps climbing, hardware doesn't make the money software does. It's what their entire company is founded on.

Sony will take 70% cut on software on other platforms instead of the current 0% they have nothing to loose.

PlayStation fanatics aren't going to jump ship, you can already play all PlayStation titles on the PC and they still sell consoles by the bucket load and people aren't jumping over. Because the majority of those consoles are used for just FIFA, CoD & Fortnite.

While first party titles on an install base of 80 million only sell 3m of course they want to get them released elsewhere.
 
WTF... i guess its over then. I don't get why would they push this after seeing what this strategy did to the Xbox console platform.
Do they really expect to earn enough money to offset the money lost by having less people in their hardware platform giving them a 30% cut on every digital sale?
 
If you are fanboy, then yes, i guess. But those games have been just a waste of time and resources. People say that PlayStation makes one-and-done games. But Xbox goes one step beyond; they have One and Done Studios: They release a game (if they are lucky) and then the studio is closed down.

Hilarious.

The point about them 'not making anything' is still wrong tho.

And it's actually 8, I didn't even include CoD in that count. 8 XGS releases in 2025, 6 by first party studios and 2 by external devs.
 
Last edited:
If those people buying on PC or wherever were never going to buy a PS5 in the first place, it is more profit, given how simple it is to port games to of apparently.

Maybe they have forecasting that indicates it we not be possible to increase the console user base by what they want to to meet growth targets, hence the shift.
Yup.

No different than any big manufacturer. A lot of them you can buy direct from their website if you really wanted to. Video game consoles too. You dont have to buy it at Best Buy or Walmart etc... The maker would make way more margin if they just tried funneling everyone to their website instead of giving stores a cut at their store. But they dont because they know there's only so many people who will buy direct. So they sell it in other stores too. And first party games. Why sell on disc so a retailer chain can get their cut. Just do 100% digital downloads and get all the sales. But they know some people are disc gamers. Dont want to ignore them.

Apple has a website lots of people shop at and even Apple stores in big shopping malls. Yet you can still find their stuff in Costco, and just about every chain that sells electronics. Not everyone shops at Apple.com or can set foot into an Apple store. So if it means selling an iPad to a Walmart shopper, that's better than selling nothing.

But makers know what they lose in margin can be made up and more so by expanding the pie. They just got to figure out how to do it successfully. As the old business saying goes... you take dollars to the bank, not %'s.
 
Last edited:
Yet their revenue has never been higher and keeps climbing, hardware doesn't make the money software does. It's what their entire company is founded on.

Sony will take 70% cut on software on other platforms instead of the current 0% they have nothing to loose.
their revenue is higher because they bought COD lol. It would be even higher if Xbox was a successful platform.

What I am talking about is going form 30% to 0% as people move from PS and stop buying games on it. And then from 100% to 0% as those Sony games don't hit the same way on other platforms as they do on a system full of people who like them.

The most valuable thing you can have is a platform and for some reason these idiots are pissing it all away. Crazy how far more successful companies like Google and Apple seem to understand this but no Hermen Hulst has all the answers lol.

Apple has a website lots of people shop at and even Apple stores in big shopping malls. Yet you can still find their stuff in Costco, and just about every chain that sells electronics. Not everyone shops at Apple.com or can set foot into an Apple store. So if it means selling an iPad to a Walmart shopper, that's better than selling nothing.
Yea it's almost like Apple sells hardware and uses that hardware and the accompanying software to get and keep people on its platform. It's almost like their goal is to sell as many pieces of hardware as possible because each hardware owner is a locked in consumer of the platform. Sound familiar?
 
Last edited:
Hilarious.
I know
The point about them 'not making anything' is still wrong tho.
Not really. Xbox's idea (parroted by your colleagues) was to become the most prolific third-party publisher. All these games that have come out (especially from Xbox Game Studios) have been complete garbage, even by the expectations set by the green army themselves. What we've seen is a publisher struggling so much to make games that the production itself is killing studios.

So, you can use your little list of published games now, but we know it's meaningless when we know those studios aren't making another game. (and you should know what i mean)
 
I think Sony's seen that consoles as they are have an expiry date now. They're going down Microsoft's route - multiple SKUs to target new demographics in an attempt to grow - but they'll likely have the same result: there's no more growth left in the console business. Without a major technological breakthrough, PS6 is likely gonna be the wall. Everyone who wants a console already has bought in, and newer demographics prefer phone, PC, or handhelds. It's an aging business. We've seen Microsoft's approach to this problem, so now I'm curious as to how Sony will approach the same issue.

Multiple SKU ? There will be only 1 SKU with PS6 with an option of disk drive and an handheld. They might release a Pro version after 3-4yrs later
 
Yea it's almost like Apple sells hardware and uses that hardware and the accompanying software to get and keep people on its platform. It's almost like their goal is to sell as many pieces of hardware as possible because each hardware owner is a locked in consumer of the platform. Sound familiar?
And Apple TV and Apple music can be played on PCs and Android. I dont get a sense Apple is desperate trying to convert them to Macs and iPhones. Not everyone wants Apple hardware. I know I dont. But they might use Apple software. And I dont see Apple fans bailing ship like crazy to use dirt cheap PCs and Android phones.

And if you think that doing Apple apps on competing platforms is good for Apple to convert. Then all these PC/Xbox/Switch ports should be great news. Sony gets some starting sales and they'll convert to buying a PS5.
 
Last edited:
And Apple TV and Apple music can be played on PCs and Android. I dont get a sense Apple is desperate trying to convert them to Macs and iPhones. Not everyone wants Apple hardware. I know I dont. But they might use Apple software.

And if you think that doing Apple apps on competing platforms is good for Apple to convert. Then all these PC/Xbox/Switch ports should be great news. Sony gets some starting sales and they'll convert to buying a PS5.
Apple TV is a huge money loser. They're losing over a billion dollars a year on it. Of course they can afford it and like the prestige of getting Oscar nominations and shit. But at the same time, it's a luxury item not a core part of their strategy.


On stuff that actually matters they fight tooth and nail to keep intact and exclusive to their hardware.
 
Last edited:
They seem to be doing a good job being the most prolific third and first party studio right now.

You may not like it, but it is what it is. 🤷‍♂️
i love it tho.

Because you see, your pal Jiz and the other crooked "influencers" are parroting this overall narrative you're using, but I'm just pointing out that as time moves on, this "amazing" output will be dry as fuck and will feel even worse considering MS will continue to put their ongoing games in their showcases. I mean, another Sea of Thieves presence at the showcases is just going to rub people the wrong way. They already faced backlash by ending the last one with CoD. So I'm just here waiting for the inevitable failed damage control and spin of these cucks.

So, in other words: what you're witnessing is PEAK Xbox . the best Xbox it will ever be... :messenger_grimmacing_. Downhill from here, baby!!!
 
It's really weird for me to see Sony news related to them going multiplat. They've done extremely well having exclusives for generations, and now they're randomly going multiplat? Games will sell more if they're available on other systems, but you're guaranteed to sell less systems, less games on PS where the revenue is 100%, less PS+ subs and less peripheral sales. I don't get it.
They seem kind of leaderless...
 
Multiple SKU ? There will be only 1 SKU with PS6 with an option of disk drive and an handheld. They might release a Pro version after 3-4yrs later
The handheld is rumoured to basically be the PS6 Series S - same console generation, same games, just at lower fidelity and frame rates. I'd lump them all into "PS6".

PlayStation's issue was ... unnecessarily increasing game development budgets and production times... It's not about "consoles are done, capitalism, Gen Z, lack of growth," etc., or any of the other common talking points around this topic. PlayStation's profit margins should be around 20%, but they're closer to 9%...
"Unnecessarily" is an odd way to describe what's happened given it's happened to everyone everywhere. AAA games are expensive and take a long time to make. Period. Sony's big budget cinematic games cost exponentially more to create the higher you push the fidelity, but they're not selling exponentially more copies of them. TLOU cost less than USD$60m and sold over 25 million copies. TLOUP2 cost over USD$220m but has sold less than 15 million. And the development times to produce these games has only gotten longer and longer. The hardware didn't deliver a 10x improvement for free - it takes an enormous amount of effort to utilise everything they're offering, which is why we're seeing everyone and their dog shift to Unreal Engine 5: no one except Rockstar can sell enough copies of new AAA games to afford to keep doing this. And games for the PS6 are going to cost more and take longer while the hardware won't have much more to offer despite a big next gen price tag.
PS2 hit 150 million, PS4 hit 115 million, and PS5 is currently trailing the PS4. There aren't more console gamers to sell more games to, the games are costing more to make and take longer to deliver, and new gamers aren't flocking to PS5s or Xboxes, they're into PC and mobile. We haven't hit the wall yet, but we can see it screaming towards us. Sony's gotta think two generations ahead. In two generations, if they're stuck trying to sell USD$750m one-and-done cinematic games at USD100.00 a pop to a dwindling PS7 install base, they're cooked.
 
Saw on the purple forum that not only the context is completely missing, the full transcription is as it follows

And then as for the Electronics business and TV, compared to output devices, we are now shifting to creation devices that include digital camera. So as a result, we are seeing more stability in profitability and in revenue, and also the productivity of our performance is increasing. And against such backdrop, and for example, in the Music business, Music Streaming and EMI Music Publishing has been acquired, and then we increased the music catalog.

And as I mentioned in the speech, in gaming business and moving away from a hardware-centric business to more to the community- based engagement business, and then that has been increasing. So now as we make more transition to entertainment creation, the stability and the productivity, our performance is increasing. So this upward revision might not have been a direct result of these. However, the Music Publishing and also acquisition of a music catalog and also the acquisition of Crunchyroll, these are the areas where we are seeing growth. And as a portfolio, we have been expanding our businesses and also improving our profitability.

This is completely different from what the OP tries to convey.
 
Last edited:
Gaming ownership is heading to a new, uncomfortable and expensive place at a very fast pace. Current collectors will be able to weather the storm with relative ease, while newer players and those who don't buy/keep their games will be held hostage to shitty sub services or deal with insane hardware prices. What an awful choice to have to make. Good luck with a dystopian gaming future coming up.
 
Not really. Xbox's idea (parroted by your colleagues) was to become the most prolific third-party publisher. All these games that have come out (especially from Xbox Game Studios) have been complete garbage, even by the expectations set by the green army themselves. What we've seen is a publisher struggling so much to make games that the production itself is killing studios.

So, you can use your little list of published games now, but we know it's meaningless when we know those studios aren't making another game. (and you should know what i mean)
Lmfao, 6 out of the top 10 games on PS are published by Xbox. Their goal of becoming a publisher is working. Fact is, most people don't buy PS because they have more exclusives than Xbox. That's the hardcore market. Most buy it off brand recognition. You know how many Europeans think Fifa only releases on PS?
 
Also, fanboys still dont get it. Nintendo is not spending 300-500m on AAA open world game v8283438438, and selling 10m copies only. They make cheap games and cheap hardware. And sell gangbusters. Sony and Xbox dont do that. Thus, they need to expand to keep the games flowing.
 
Last edited:
"Unnecessarily" is an odd way to describe what's happened given it's happened to everyone everywhere.
because has been unnecessary across the board (especially in western development)... why do you think that is?.

AAA games are expensive and take a long time to make. Period. Sony's big budget cinematic games cost exponentially more to create the higher you push the fidelity, but they're not selling exponentially more copies of them.
so in other words... It's is unnecessary to spend more if you are not going to sell even more, right?

TLOU cost less than USD$60m and sold over 25 million copies. TLOUP2 cost over USD$220m but has sold less than 15 million. And the development times to produce these games has only gotten longer and longer. The hardware didn't deliver a 10x improvement for free - it takes an enormous amount of effort to utilise everything they're offering, which is why we're seeing everyone and their dog shift to Unreal Engine 5: no one except Rockstar can sell enough copies of new AAA games to afford to keep doing this. And games for the PS6 are going to cost more and take longer while the hardware won't have much more to offer despite a big next gen price tag.
PS2 hit 150 million, PS4 hit 115 million, and PS5 is currently trailing the PS4. There aren't more console gamers to sell more games to, the games are costing more to make and take longer to deliver, and new gamers aren't flocking to PS5s or Xboxes, they're into PC and mobile. We haven't hit the wall yet, but we can see it screaming towards us. Sony's gotta think two generations ahead. In two generations, if they're stuck trying to sell USD$750m one-and-done cinematic games at USD100.00 a pop to a dwindling PS7 install base, they're cooked.
all the above is tangently related .

the core issue is this:

Why do you need twice as big of a narrative team to make a lamer, boring, shit story? (and the same can be applied to every facet of game development).... you don't need to hire fricking people like Alanah Pearce for example.

Marvel is having the same issue, unnecessary, exorbitant budgets for lower-quality products. People in that sphere are shouting the same thing:"Budgets need to go down" It's that simple
 
Saw on the purple forum that not only the context is completely missing, the full transcription is as it follows

This is completely different from what the OP tries to convey.
... And as I mentioned in the speech, in gaming business and moving away from a hardware-centric business to more to the community- based engagement business, and then that has been increasing...
Maybe I'm old, but the relevant comment doesn't seem all that different to me. Right now, PlayStation is 95% hardware-centric. Moving away from that can only mean more PlayStation not locked to PlayStation hardware.
 
Lmfao, 6 out of the top 10 games on PS are published by Xbox. Their goal of becoming a publisher is working. Fact is, most people don't buy PS because they have more exclusives than Xbox. That's the hardcore market. Most buy it off brand recognition. You know how many Europeans think Fifa only releases on PS?
is working so welly that they keep canceling and closing studios.

QYp5H66GEzGmqpqm.gif
 
because has been unnecessary across the board (especially in western development)... why do you think that is?.


so in other words... It's is unnecessary to spend more if you are not going to sell even more, right?


all the above is tangently related .

the core issue is this:

Why do you need twice as big of a narrative team to make a lamer, boring, shit story? (and the same can be applied to every facet of game development).... you don't need to hire fricking people like Alanah Pearce for example.

Marvel is having the same issue, unnecessary, exorbitant budgets for lower-quality products. People in that sphere are shouting the same thing:"Budgets need to go down" It's that simple
Sony will never lower budgets, because they've built their brand post PS2 into a cinematic AAA console.
 
How exactly are they going to "kill" Playstation when its already strongly hinted that they are doing both a console and a handheld next gen ?

The whole digital locker strategy also hinges on having a large slate of first party product, so the need for output i.e. games, actually increases.

Xbox is basically dead as a brand, and once they start badging everything as an Xbox its identity will be gone and the coffin-lid firmly hammered down.
For it to make a comeback at this stage, would be the most remarkable turnabout of fortunes in gaming history, and I simply do not see MS being able to do it - they just don't have the creativity to pull that sort of rabbit out of a hat.

Playstation as a hardware brand isn't going anywhere, because frankly there's literally nowhere else better to sell their software and services from. In fact I suspect if anything what this more content focussed approach is going to lead to, is more of their back catalogue being brought back. Will they continue launching stuff on PC, and to a lesser degree other platforms... sure. But here's the thing, what other platforms are actually worth selling on? Nintendo with their solid but extremely loyal and partisan user-base? Or the smouldering remains of Xbox? Neither are particularly appealing,

The only thing I'd say categorically to be on the chopping block is something like PSVR2. That's the sort of hardware that's going away.

The big change is going to be a further emphasis on Transmedia. Movies, TV, Games, Music all drawing in and feeding from their IP pool.

The people chicken-littleing over this are just showing themselves up as fools.
Ahhh PSVR lol Another thing fan boys just couldn't believe Microsoft wasn't going to take part in. I was told by many here that VR was the future. It was nothing more than another gimmick like Move, Kinect etc

I mean who couldn't foresee people standing around with a helmet on playing tech demos wasn't going to take off.
 
Last edited:
Article:
"It's less about user acquisition and more about User monetization. Just to be clear, I think that we're going to continue to cooperate with all of the app stores. They're really important partners," Zelnick said. "And at the same time, the momentum of court rulings is in service of making sure the market is open and fair to all as it ought to be. I've been saying for years that I believe that distribution systems in our business would move from closed and the cost of distribution would decline."

He added, "And we are seeing those two things happen, whether that's driven by financial necessity, whether it's driven by opportunity, whether that's driven by regulation or whether that's driven by litigation. It's kind of unimportant to us. The movement is all in the same direction, and that direction is what's good for the consumer. What's good for the consumer is open distribution."

- Strauss Zelnick, CEO of Take-Two Interactive


He's mainly talking about the mobile market, but on the surface it seems like most of the corpos are in step when it comes to an open market future. Barring Ninty of course.
 
because has been unnecessary across the board (especially in western development)... why do you think that is?.

so in other words... It's is unnecessary to spend more if you are not going to sell even more, right?
So, you believe everyone just needs to produce better graphics, better gameplay, and better stories every new generation without spending a single cent more? So... "Just don't spend more money"?
Fuck.
Fuck.
I... think you've done it. I think you've cracked it. What a revelation. Sony, Microsoft, Wendy's - seriously - hire this guy!
 
the core issue is this:

Why do you need twice as big of a narrative team to make a lamer, boring, shit story? (and the same can be applied to every facet of game development).... you don't need to hire fricking people like Alanah Pearce for example.

Marvel is having the same issue, unnecessary, exorbitant budgets for lower-quality products. People in that sphere are shouting the same thing:"Budgets need to go down" It's that simple
You dont.

But for some reason the past 5+ years anything media related (games, movies, She Hulk TV show costing $225M for 9 episodes), have bottomless budgets which no corporate bigwigs (who you'd think would be watching budgets and progress) want to clamp down on it.

BG3 and Clair 33 shows you can have good games with good production values at reasonable budgets. So it can be done. I think people assume if a studio has only modest budgets they are destined to be shitty looking indie or single A games for $15. But thats not true. You just need talented people who can make things on time at reasonable costs. No different than any other industry.

But for whatever reason the media/techie kind of industries have a wild west way of working in terms of people, performance and budgets. And once resources go higher, they want more resources next game. So it's a cycle. It's rare for a game or movie to suddenly have smaller budgets and time. It always has to be grander.

A $15 game like Balatro made by one guy and selling 5 million copies would never cross their minds. Too low brow, too little budgets.
 
Last edited:
Even copilot knows this does not mean Sony is abandoning consoles... (yet)

What Sony's Strategy Shift Means for PlayStation Exclusives

1.

Sony is moving away from a hardware-first model and toward a platform and content-first strategy. This means:

  • Some PlayStation exclusives may launch on other platforms, like PC, Xbox, or even Nintendo Switch 2.
  • Live service games (like Helldivers 2) are already making the jump to Xbox, and more could follow.

2.

  • Sony still values exclusivity—especially for cinematic single-player titles like Spider-Man or God of War.
  • These may remain PlayStation-first, with ports to PC or other platforms coming months or years later.

3.

  • Sony isn't abandoning exclusives entirely. Instead, it's selectively expanding its reach to boost profitability and engagement.
  • A new job listing confirms Sony is hiring leadership to manage multiplatform releases across Steam, Epic, Xbox, Nintendo, and mobile.

4.

  • Sony execs have emphasized that flagship exclusives help showcase PlayStation hardware and maintain brand loyalty.
  • So while some games will go multiplatform, PS5 and future PS6 consoles will still get premium, tailored experiences first.

🧠 Bottom Line

Sony is threading the needle: keeping PlayStation consoles relevant with high-end exclusives, while also diversifying its revenue by releasing select titles on other platforms. It's a hybrid model—less rigid than before, but not a full Xbox-style multiplatform free-for-all.
 
they will be forced to lower budgets. is inevitable
Or what? You and 50 other fanboys will "Switch to PC" (so much for plug n play, simplicity, right), when they go multiplat, while the hordes of europeans and americans keep buying for fifa, nba2k, madden, cawl of dooty, and fortnite?
 
Last edited:
So.. let me get this straight...
They're having trouble maintaining a single Platform for now with first party releases, while also doubling down on pushing stuff they're sure as hell not good at(service stuff)Also in doing that, pushing further away from what they're actually good at(which is release high quality exclusive games). So in order to compensate in the future, Sony thinks it's a good idea to release games on more platforms(which means even more stuff to maintain) while doubling down on pushing the failing games as service business?????? You literally can't make this up, I have no idea how a Company is taking one step forward and many steps backwards in so many decisions they make. Yay more Concord stuff, less actual single player first party games stuff that helped you from literal bankruptcy, build a loyal Fanbase and even made you comeback from dark times. So your best idea is throwing all that away, betray your loyal fanbase and focus on the wrong things in your business again that are part of the reason why you're having problems maintaining the single Platform in the first place(service game cancellations, wasted budgets etc)....... I'm speechless, actually mind blown right now
 
I called this a while ago and so many Sony fanboy idiots argued with me over this. This was so obviously coming.

I should really make an eating crow thread and just repost all those dummies
 
Last edited:
Even copilot knows this does not mean Sony is abandoning consoles... (yet)
I dont think anyone thinks Sony is ditching consoles, even Xbox isnt.

I do think this is basically confirming a more 3rd party status like Xbox. In fact i know fanboys wont like this but i wouldnt be surprised if Xbox and Sony have been talking to each other about this for a long time now.
 
Last edited:
Someone had to post it.They started putting their games on PC (and GamePass) day one before Series launched, it doesn't help with hardware sales.
I think they gave up on hardware sales to drive increased profits because it was difficult and unstable profitability with chip shortages, inflation, tarrifs, etc. Where in the past they would cut costs for the console and generate profit on hardware in the later years this really didn't happen this gen so hardware is taking a backseat in generating money. What's worse is that a bunch of media idiots started a FUD campaign for PS5 Pro too and they didn't have that later margin as a reason to support hardware either like they did past midgens. Now they're shifting it to "platform" and "engagement" because they still want the sales and mtx money but not rely on selling "no profit" hardware to get it. It's sad really. I think they're going to be in for a shock when they see the console was why they had those things. You already had/have bad WoM campaigns against Concord, Marathon and Fairgames they're going to see that their plan is going to fall flat with those bad actors while MS has the "too big to fail" games in Minecraft and COD. Notice how there was a sudden shift in the xbox fanbase to try and establish FH too?

PS are walking to the cliff edge and don't see it. They don't have those GaaS games to drive engagement over keeping people and sales on PS.
 
Last edited:
This is a PlayStation.
This is also a PlayStation.
These are all PlayStations.

Then...What is a PlayStation exactly? What'ev, I'll just play games on PC then. I don't care who you are anymore.
 
Top Bottom