Sony's Senior VP: Moving Away from Hardware Centric Business Model To Platform Business That Expands Community and Increases Engagement

They have over 120 million active users on PS4 and PS5. That's where the majority of the division's results come from.

The idea that Sony would simply let those 120 million users leave their platform is irrational. They don't even have the structure in place to adopt a different business model.

They will continue investing in consoles and keeping PlayStation consoles at the center of the experience. The difference is that selling the latest available PlayStation will no longer be the core pillar of the business. This aligns with what they said a few months ago about MAUs becoming the main metric going forward.

In a world where the most-played games are live service titles (which run on both newer and older hardware), and 50% of the division's total revenue comes from these games, this is not just a logical decision — it's the only possible one.
Finally, someone speaking sense
 
Dude Sony's creation sucks so bad they are ending their own company.

Ratchet and Clank Rift Apart sucks. I can't believe I played that and pretended and LIED saying it was good. That game is such a piece of shit compared to any real platformer or any genre really whatever that was I played. It's such a half assed short boring joyless tech demo of a game.

I get on here and hear yall talk shit about Hollow Knight but Ratchet and Clank Rift Apart gets a pass? Was I the only one who made it to the end? Oh those shitty nearly identical 3 puzzles. What the fuck man. I can't believe they sold that shit at full price. Don't even get me started on God of War Ragnarock. Did you mean to make Kratos of all people, a wuss? Horizon Forbidden West. Yuck. Spider-Man 2? Concord? Where is my bloodborne remake? Where is bloodborne 2? Where are any good games you make Sony?

Sony is more woke and less talented than Ubisoft and I can't believe the scales are being lifted from my eyes.
 
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Dude Sony's creation sucks so bad they are ending their own company.

Ratchet and Clank Rift Apart SUCKS. I can't believe I played that sorry shit and pretend and LIED saying it was good. That game is such a piece of shit compared to any real platformer.

I get on here and hear yall talk shit about Hollow Knight but Ratchet and Clank Rift Apart gets a pass? Was I the only one who made it to the end? Oh those shitty nearly identical 3 puzzles. What the fuck man. I can't believe they sold that shit at full price. Don't even get me started on God of War Ragnarock. Did you mean to make Kratos of all people, a pussy? Horizon Forbidden West. WTF is this shit!? Where is my bloodborne remake? Where is bloodborne 2? Where are any good games you make Sony?

Sony is more woke and less talented than Ubisoft and I can't believe the scales are being lifted from my eyes.
Vegeta is turning good ...
 
There's probably way too much money to be made in software for them to not go this route eventually, especially with the ever shrinking margins of profit due to the silicon prices not going down.
Console-like PCs are probably the near future, long term hardware will probably stop being relevant altogether and they'll focus on cloud and subscriptions...
 
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I've been saying this for the past couple years but the fan boys always want to laugh. Microsoft isn't worth what they are worth because they don't know what they are doing. If you've paid attention over the years, many moves Microsoft make that cause controversy, the rest of the industry usually follows.

These companies aren't worried about your fanboy wars..They are here to make as much money as possible and putting your games everywhere is the best way to do that. And you know what? You will all keep eating the shit out of the palm of their hands and they know this.

That's another reason why these companies started buying up all the developers. It wasn't to have exclusives, its where all the money is in the software. Hardware is going the way of the dodo.
 
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Vegeta is turning good ...
Rain GIF
 
If you re read my comment, I said this is not about PS6 or PS5, this will affect everything is coming after. So my question is, why invest on a platform with an uncertain future? Also, if they are following the Multiplatform strategy, they should remove the online tax.
Trying to predict the market over the next 15 or 20 years is a complicated exercise. But considering the information we have today, I stand by everything I said.
 
Is amazing that Sony is about to do the same that Sony fans criticize about Microsoft with the Series S and X also the business strategies.
There's a big difference between a handheld people can game on the go with and a weak ass secondary console that served no purpose but to tie down your devs to a weaker console. We have no idea if the handheld is even going to be mandatory. And it seems Sony is trying to make it easier to develop for it.

You sure? Because PlayStations most profitable generation is happening now while they have games on PC , Xbox & Switch . Monthly users is over 100 million & subs are up .
For most of the gen they were just putting MLB on the other consoles because MLB demanded it and they put some Lego game they codeveloped with Lego on Switch. Their PC ports have all been 6-12 months later, unless it was GAAS. Those were moves to expand outward while keeping their HW at the forefront. You think sales and subs will stay the same if Sony switches to Day 1 on PC, Switch, and Xbox on all of their games. Xbox has already shown it won't.

I'll give you three spoilers about how it's going to be:

1- All games will be multi platform, they will be released also for Xbox and Switch.

2- Games will go day one, at least on PC.

3- PlayStation hardware is going to keep selling the same thing despite all of this.

All these posts of "PlayStation hardware will die like Xbox" are totally disconnected from reality, Sony will make more money than they ever dreamed of. Console sales will not be affected.
Ridiculous. We already have Xbox as an example to show what will happen. Console sales will plummet like the Xbox did when their games were available elsewhere. And dropped even more when it was obvious they were going to be available everywhere. If you think Sony will be immune to this, dream on.

They will see subs drop and 3rd party revenue drop as the console sales drop. I, for one, will just switch to a gaming PC if I can get their games somewhere else.
 
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The only PS5 exclusives this generation are AstroBot and GT7, and they both would sell more on other platforms at this point.

Multiplatform release dates will just accelerate, the writing has been on the wall for a while as much as no one believed.
GT7 is crossgen with ps4 tho, rip, but i count in demons souls remake instead so 2 proper exclusives like u said.
 
There's probably way too much money to be made in software for them to not go this route eventually, especially with the ever shrinking margins of profit due to the silicon prices not going down.
Console-like PCs are probably the near future, long term hardware will probably stop being relevant altogether and they'll focus on cloud and subscriptions...
What Microsoft figured out awhile ago.

It's a big deal to the console warriors but it's not 2005 anymore… They don't care about how many consoles they are selling anymore.
 
I've been saying this for the past couple years but the fan boys always want to laugh. Microsoft isn't worth what they are worth because they don't know what they are doing. If you've paid attention over the years, many moves Microsoft make that cause controversy, the rest of the industry usually follows.

These companies aren't worried about your fanboy wars..They are here to make as much money as possible and putting your games everywhere is the best way to do that. And you know what? You will all keep eating the shit out of the palm of their hands and they know this.

That's another reason why these companies started buying up all the developers. It wasn't to have exclusives, its where all the money is in the software. Hardware is going the way of the dodo.
no, the value is in the platform. Every game sold on PS, makes money for Sony. Every single one. There is no world in which Sony gives that up and starts paying someone else (like Valve or MS) to sell their games and their games only and comes out ahead. The platform is essentially an "exclusive" marketplace that generates rents for them and it's crazy to give that up or abandon it in any way.

MS is doing what they are doing because they destroyed their platform out of stupidity.

The only way that this sort of thing makes sense is if Sony believes that people will continue to buy PlayStation because it is in effect the "only one left", if your choice is either a weak Nintendo console or a stupidly overpriced PC, then a reasonably priced and reasonably powerful PlayStation will be attractive for many people. But that's playing with fire.
 
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There's a big difference between a handheld people can game on the go with and a weak ass secondary console that served no purpose but to tie down your devs to a weaker console. We have no idea if the handheld is even going to be mandatory. And it seems Sony is trying to make it easier to develop for it.


For most of the gen they were just putting MLB on the other consoles because MLB demanded it and they put some Lego game they codeveloped with Lego on Switch. Their PC ports have all been 6-12 months later, unless it was GAAS. Those were moves to expand outward while keeping their HW at the forefront. You think sales and subs will stay the same if Sony switches to Day 1 on PC, Switch, and Xbox on all of their games. Xbox has already shown it won't.


Ridiculous. We already have Xbox as an example to show what will happen. Console sales will plummet like the Xbox did when their games were available elsewhere. And dropped even more when it was obvious they were going to be available everywhere. If you think Sony will be immune to this, dream on.

They will see subs drop and 3rd party revenue drop as the console sales drop. I for one will just switch to a gaming PC if I can get their games somewhere else.

Xbox can't show you anything about PlayStation.
 
There's a big difference between a handheld people can game on the go with and a weak ass secondary console that served no purpose but to tie down your devs to a weaker console. We have no idea if the handheld is even going to be mandatory. And it seems Sony is trying to make it easier to develop for it.
Is even worse… and Sony is not going back to the PSVita era, thats for sure…
 
Ridiculous. We already have Xbox as an example to show what will happen. Console sales will plummet like the Xbox did when their games were available elsewhere. And dropped even more when it was obvious they were going to be available everywhere. If you think Sony will be immune to this, dream on.

They will see subs drop and 3rd party revenue drop as the console sales drop. I for one will just switch to a gaming PC if I can get their games somewhere else.
What's stopping you from migrating to PC right now? Sony's games are already being released there.

This expansion won't change anything; PlayStation hardware will continue selling well. If anyone wanted to migrate, they would have already.
 
What Microsoft figured out awhile ago.

It's a big deal to the console warriors but it's not 2005 anymore… They don't care about how many consoles they are selling anymore.
It's quite sad though, I don't engage in console wars, I would love for every game to be available in every platform but I really don't want dedicated gaming hardware to go away.
A fully digital future sounds absolutely awful to me.
 
The profits have gone up since you all started the doom & gloom talks.

Most of you are just out of touch with reality.

Most people don't care about the stuff we be on gaming forums talking about.
Because no one outside of game forums knows this stuff. I'm sure a vast majority of the population will be shocked when they go to Walmart and see Gears of War on PlayStation.

This WILL kill their hardcore gaming fanbase first as they will jump to whatever has better hardware/value.

Casuals will fall afterwards when there isn't any perceivable value above anything else after they find out they can play on anything.
 
Ratchet and Clank Rift Apart sucks. I can't believe I played that and pretended and LIED saying it was good.

You lied saying a game was good that you thought sucked? That's a you problem. Plenty of folks here have trashed R&C just like someone always does for just about every first party game ever made. You think you are breaking ground here?
 
Microsoft would not have "figured that out" if they sold 60 million Xboxen this gen instead of ~30 million.
It makes ZERO difference to them. There is hardly any money in console sales for the makers anymore. I know it's important to the big dick fan boys about who is selling more but they don't care. The money is in subs and software now.
 
All they care about is growth, to satisfy their shareholders, who are their real customers.
People need to understand this.

If you are a playstation gamer, why does it matter that other players get to play playstation games?
Im a huge playstation nerd, and I don't care

Because we know this will ruin PS ecosystem in the long term.

It takes some time for fans to see your platform is irrelevant , but with everything releasing everywhere even that Xbox thing could rear its ugly head someday. They could start keeping some games exclusive to Xbox from the publishers they have bought and you would automatically be the worst option on the market.
 
It makes ZERO difference to them. There is hardly any money in console sales for the makers anymore. I know it's important to the big dick fan boys about who is selling more but they don't care. The money is in subs and software now.
No, this is wrong. It's a ridiculous line. It's the thing coping fanboys say. The Xbox is not a viable platform anymore. That's why they are abandoning it. If they were selling a ton and it was a massive marketplace and they were making 30% off every game sale and pushing tons of gamepass subs it would be of huge difference to them. But it's not anymore so they had to rework to focus on game sales on other consoles and gamepass on PC.

A platform that you control and where every game sold makes you money is of massive value and MS just blew it. The idea that they gave it up because they think putting Age of Empires 2 on PS5 will make them more money (after they pay Sony for the privilege) is fucking HILARIOUS. It just doesn't make any sense.
 
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Did you guys seriously think hardware would be a priority forever? Cloud will eventually take over, services will eventually take over, physical will disappear.

Hardware will always be there but it will not be the majority, it'll be old guys clinging to the past
The Jeff Gerstmann argument; only old people care about exclusives.

In reality, not only are there people much younger than him that would like a reason to buy a specific device, but the market is -- and always has been -- sorted out by the uniqueness of devices. Phones, wireless earbuds, GPUs, shavers, electric cars, etc. All markets that are dominated by unique products in their respective market.

Business illiterate people truly believe that a device that offers nothing unique will succeed. As more and more Switch 2 numbers come out, more and more of their assbackwards ideology looks unintelligent.
 
It makes ZERO difference to them. There is hardly any money in console sales for the makers anymore. I know it's important to the big dick fan boys about who is selling more but they don't care. The money is in subs and software now.
Well they're doing a poor job of that and going to lose sub's without hardware to push it.
 
It's quite sad though, I don't engage in console wars, I would love for every game to be available in every platform but I really don't want dedicated gaming hardware to go away.
A fully digital future sounds absolutely awful to me.
I mean I understand the sentiment but EVERYTHING has gone this way now. Why gamers think these companies sre going to be the only medium making discs etc until the end of time has always been mind boggling to me. Its OK to not like it, I don't either but denying its going to happen is stupid… This has been apparent for s long time now.
 
The Jeff Gerstmann argument; only old people care about exclusives.

In reality, not only are there people much younger than him that would like a reason to buy a specific device, but the market is -- and always has been -- sorted out by the uniqueness of devices. Phones, wireless earbuds, GPUs, shavers, electric cars, etc. All markets that are dominated by unique products in their respective market.

Business illiterate people truly believe that a device that offers nothing unique will succeed. As more and more Switch 2 numbers come out, more and more of their assbackwards ideology looks unintelligent.
look at why young people like iPhone

The fucking blue bubbles.

Meanwhile Android people piss and shit their pants in anger becuase they can't believe a bunch of text bubbles matters so much. But this is reality.
 
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Is even worse… and Sony is not going back to the PSVita era, thats for sure…
No, one could at least possibly become a big hit, while the other is just a weight around your devs neck. It helped lead to Xbox's 2nd worst gen. Barely selling above their first pathetic attempt.

Xbox can't show you anything about PlayStation.
Hey, remember the PS3? Yea, I'm sure people thought Sony was pretty much golden after the PS1 and PS2. Sony is not immune to anything that can happen to Xbox. They could crash and burn just like Xbox if they fuck up bad enough.
What's stopping you from migrating to PC right now? Sony's games are already being released there.

This expansion won't change anything; PlayStation hardware will continue selling well. If anyone wanted to migrate, they would have already.
Lol. Oh, didn't know I could buy Bloodborne and Demon's Souls on Steam. Or get Sony's 1st party games on there on Day 1. Oh, wait, I can't.
 
Well they're doing a poor job of that and going to lose sub's without hardware to push it.
Eventually all these games are going to be on a App on your tv. Hardwsre is likely done after this next generation. They might make smaller produced runs of hardware for the diehards but the majority of people will be playing on a streaming service in the next decade or so.
 
I mean I understand the sentiment but EVERYTHING has gone this way now. Why gamers think these companies sre going to be the only medium making discs etc until the end of time has always been mind boggling to me. Its OK to not like it, I don't either but denying its going to happen is stupid… This has been apparent for s long time now.
I hope you have the same pussy attitude about currency, just roll over when your bank account is no longer accessible because it's digital and everything is going that way.
 
They're allowed to take that stance because Xbox is dead. In fact their business is centered around royalties and nothing else right now. I doubt they want to sacrifice that in any way. The fanbase has to make them understand that they're not going to be there no matter what that's it. Don't buy the PS6 and be vocal about it.
 
Eventually all these games are going to be on a App on your tv. Hardwsre is likely done after this next generation. They might make smaller produced runs of hardware for the diehards but the majority of people will be playing on a streaming service in the next decade or so.
TV? That's hardware buddy. You will have to lease that and the term will be every 6 months or it gets repoed.
 
Having a smaller set of hardware credentials to work with produces are better graphics than making it work on a significant number of hardware options and power levels.

This is going to lead to the next generation having a few standout titles but not being a big graphical leap simply because you don't have console exclusives that push the graphical envelope anymore.
 
Lol. Oh, didn't know I could buy Bloodborne and Demon's Souls on Steam. Or get Sony's 1st party games on there on Day 1. Oh, wait, I can't.
So what's stopping you is literally decade-old games and FOMO? lol

You're the perfect example of someone who will complain (as you're doing in this thread) but won't migrate to PC or another platform. Sony already understands this perfectly.
 
Xbox can't show you anything about PlayStation.
Sure they can….

Remember when all you were like " I would never pay to play a game online damn Micro$oft!" Guess who had you paying to play online the next gen?

Remember the outrage over XBone and their DRM? They knew what was coming but gamers couldn't quit wrap their heads around it. Now, you buy games that need online access and the disc is basically worthless.

How about when Microsoft starting buying up developers? You inow who followed suit? Now you understand why.

Now Xbox decides hardware isn't important and you all clutched your pearls and guess who is following suit?

I can probably come up with examples if you need me to. The next with be a PS sub service comparable to GamePass and you will all eat it up.

I am not claiming one copies the other but it's just industry trends that are rather easy to see if you don't have a bias. I think it sucks also but it's what's happening with everything and video games are going to stay stuck in 1995 because its what you want to happen.
 
Most of you are reading it wrong anyway.



The point is not to focus on PS4 , PS5 or PS6 individually but to focus on PlayStation as a platform.

Example PS1 , PS2 , PS4 , PS5 & PSP games can be sold to Portal owners right now while it's in bata but this might be opened up to a Portal app on phones , tablets , TVs & PC


PlayStation as a Platform would be at 197million right now if it wasn't for overlap but even with overlap we know it's 120 million active users
 
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They're allowed to take that stance because Xbox is dead. In fact their business is centered around royalties and nothing else right now. I doubt they want to sacrifice that in any way. The fanbase has to make them understand that they're not going to be there no matter what that's it. Don't buy the PS6 and be vocal about it.
You're 100% correct that only a significant drop in PlayStation sales would prevent Sony from pursuing this strategy.

But the fanbase will continue buying the consoles; they won't abandon their library, trophies, friends, and everything else. The PC ports were much worse than this news and didn't affect sales.
 
their only relevance this gen was MS shitting the bed and being the genshin and fortnite box. gl with your ugly girl boss ip sony, maybe you can overpay for arrowhead to make helldivers 3.
 
Sure they can….

Remember when all you were like " I would never pay to play a game online damn Micro$oft!" Guess who had you paying to play online the next gen?

Remember the outrage over XBone and their DRM? They knew what was coming but gamers couldn't quit wrap their heads around it. Now, you buy games that need online access and the disc is basically worthless.

How about when Microsoft starting buying up developers? You inow who followed suit? Now you understand why.

Now Xbox decides hardware isn't important and you all clutched your pearls and guess who is following suit?

I can probably come up with examples if you need me to. The next with be a PS sub service comparable to GamePass and you will all eat it up.

I am not claiming one copies the other but it's just industry trends that are rather easy to see if you don't have a bias. I think it sucks also but it's what's happening with everything and video games are going to stay stuck in 1995 because its what you want to happen.
I think you better check my history I was talking about PS5 games being playable on other devices before this generation even started. This has nothing to do with Xbox this is just common sense.
 
Most of you are reading it wrong anyway.



The point is not to focus on PS4 , PS5 or PS6 individual but to focus on PlayStation as a platform.

Example PS1 , PS2 , PS4 , PS5 & PSP games can be sold to Portal owners right now while it's in bata but this might be opened up to a Portal app on phones , tablets , TVs & PC


PlayStation as a Platform would be at 197million right now if it wasn't for overlap but even with overlap we know it's 120 million active users


Yes, the platform to focus on he is speaking would be evidently PlayStation.


And I say would be because this answer was to a question about Bandai Namco deal and he only said the vague moving from building things to creation as with IP etc. So probably nothing to do with PlayStation.
 
You're 100% correct that only a significant drop in PlayStation sales would prevent Sony from pursuing this strategy.

But the fanbase will continue buying the consoles; they won't abandon their library, trophies, friends, and everything else. The PC ports were much worse than this news and didn't affect sales.


Because the alternative is XBOX, which is failing even harder.

If in 2-3 years a new competitor enters the scene with EXCLUSIVE games plus the whole library of Sony and XBOX, Playstation would be dead on the spot, if users keep their libraries across platforms.
 
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