Oh man I'm about to defend Ubisoft a bit here..
I mean this is pretty messed up, but if you consider what we know about Disney and how much of a cut they expect from game sales, and how much the game has to sell to meet that demand.. Like this isn't Ubisoft using their own IP. They need to meet their expectations, and the expectations of the IP holder in Disney.
I'm seeing this narrative emerge online that this is Ubisoft being greedy, and I just don't think I agree with that take. I think this is more of a.. project that started when the game market was on the upswing. Now it's launching at a time of decline and inflation, and they have a huge hole to dig out of to make back dev cost and appease Disney. In short, this is more complicated than it seems, I think Ubisoft is in an unfortunate position and know that their sales projections at $70 won't make ends meet, so they have to incentivize a percentage of customers toward a higher cost of entry.
Anyway, doesn't matter, if you don't like the practice, vote with your wallet and don't buy the game. But the hard economics around game development and the current market are what they are, these companies have to recoup costs, or lower the costs of development, which means lower quality games. So. idk.. I mean if the base game had everything in it, why would anyone buy the $110 version right? And they need some people to spend more because the general gaming public isn't going to be willing to go above the already steep $70. So how do you get some folks to buy in? You put exclusive shit in it.
Let's see how the game does. Bottom line. Video game market isn't growing year over year. Inflation is growing. Dev costs are growing. Star Wars IP costs buckets. So, you gotta make that back, so you squeeze your existing customers for more. If this turns off enough people, you won't 'fix' the problem, instead you'll have game companies look to lower those upfront costs. Less developers, less time, less IP projects. More Helldivers, less Spiderman. Not necessarily a bad thing, but everything has a cost bro.