ClosingADoor
Member
I think the publisher can do whatever they want with the keys. Valve wants to get as many people as possible on Steam and for people to keep using the platform and this is a way to do that.Publishers can request a set of keys from Steam (for things like Reddit / GAF promos for example). I don't know what happens if they're used for non-promo giveaways though (i.e if they're being sold instead). One would assume that in the first scenario, it's free of charge for the publisher (maybe feep can confirm that since he requested thousands of keys to give away on GAF). In the second scenario, who knows.
Basically, he said that Amazon has no business relationship with Valve. He didn't go into what negotiations happen between the publisher and Valve in these situations.