This has been pretty low key, but that is probably fair enough given the presumably big sale in a few weeks.
The competition is certainly good though. If Valve need to step it up, we can only win.
The pessimist would point to the recent Summer sale and say, "Don't get your hopes up."
I'm just mildly depressed about seeing some great indie games absolutely bombing on Steam. The old sales and their achieve-hunts were the ultimate indie boosters. It's irritating to see the same freaking AAA games get highlighted over and over (especially since they're often priced higher than the Steamworks version on Amazon/GMG).