Isn't today Apple Watch day? That or they've announced something 'new' and by new I mean slightly different than the previous model.
It's apple watch day, also new fanless macbook air or something.
It's a comedy of epic proportions.
"This mother that uses apple products is running a marathon in Africa. So tell us about your great charity work?" "Oh my god the apple watch is like, the most amazing thing ever, you can draw a dickbutt on it and it'll be sent to everyone else in range so they can enjoy the dickbutt on their watch!"