No it's been happening. Microsoft has been force installing Windows 10 and apps recently. Its only happening to a few people and it seems like they are testing out how tolerant people are to automatic installs.
Well the force installs of Win10 are for people who have automatic updates still on for older versions of windows. Which, as far as I'm concerned, you've pretty much got coming in that case. If someone is making the conscious decision to not upgrade, they need to be proactive about it. But my Win10 Pro upgrade install didn't come with any bloatware that I've found, nor has anything new been installed recently. Doesn't surprise me it would happen though, especially on the home version.
a bit off topic but Lara Croft Go is $1 on the apple store right now. Figured there are some TR fans in here that would be interested
It's also in the current android humble bundle with a ton of other great games. https://www.humblebundle.com/mobile