It could be had for ~$35 for a while now. I bought my copy on the mexican Origin store for round that price and have seen it on sale around that price a few times, too. I don't think EA is in a rush to drop the price of that game so maybe you can get it for cheaper later in the year. Whatever you do, though, don't pay full price for it. There just isn't enough there to justify it.
Yeah, it's still too much for me.
I have never played a Dragon Age game, so I'm considering the Ultimate Edition on sale on Steam. Also a bit in a mood for a RPG.