Interesting that you should say this. I haven't watched many shoujo anime, but the few ones I've tried haven't generally given me that impression - I mean, Lovely Complex doesn't have amazing animation or anything but it still has a lot of charm and character. The only shoujo show I've tried and thought the production values were too low to be enjoyable was Bokura ga Ita (ironically an Akitarou Daichi work).
Bokura ga Ita is my main example of this. I read a bit of the manga after it won the Shogakukan Award a few years back and surprisingly loved it, but the anime captured absolutely none of the atmosphere that the manga creates. Shoujo romantic dramas often have very "wispy" artwork, with soft lines and panels that blur into each other. It makes everything seem hazy and wistful and makes even the most ridiculous melodrama seem somehow more emotionally affecting, I guess. The live action movie adaptation has been a huge hit at the cinema, incidentally.
It's odd because Daichi does such great work with the
Fruits Basket anime, but that's much funnier than Bokura ga Ita ever was and comedy is really his strength.
Other examples of weak shoujo anime are:
Fushigi Yuugi and
Ayashi no Ceres (both by Studio Pierrot, both Yuu Watase adaptations) - Fushigi Yuugi was infamously low budget, even at the time, and Ayashi no Ceres unfortunately didn't improve matters much. Watase's manga artwork is infamously good (sometimes to the exclusion of anything like a decent plot...) and although Fushigi Yuugi, with its fantasy setting and harem of bishounen, could get away with okay artwork, Ceres is set in the modern day and is a significantly darker work, and would have benefited from much better animation in its numerous action sequences.
Aishiteruze Baby is Usagi Drop but with the father figure being a teenager. Although the story itself was touching and nicely handled, the animation was severely limited. Who remembers AishiBaby now, while Usagi Drop gets a live action adaptation and a beautiful anime from Production IG? For a similar big name shoujo adaptation with poor production values you could look at
Itazurana Kiss from the same studio.
Glass no Kamen, the grandma of shoujo manga, has been animated twice. I've only seen the modern adaptation, but the whole point is that this is a story about
acting, and yet none of the girls actually act in it because the animation isn't good enough - they strike poses and proclaim, but although that works to an extent in manga it just doesn't cut it in a visual medium IMO.
These are just a few examples where the charm of the story - or at least its "impact" - has been dulled by poor production values. To be fair, there are several excellent shoujo adaptations with good production values or direction, such as:
- The Madhouse CLAMP adaptations, particularly
Cardcaptor Sakura and
X, had sumptuous animation
- the
Please Save My Earth OVAs, which are beautifully atmospheric thanks to the music and art being top notch
-
Kare Kano, where the frequently appalling animation is rendered charming by the quality of the scripts and the occasional visual invention
-
Fruits Basket, as mentioned above
-
Skip Beat!, which does "acting" much more entertainingly than Glass no Kamen does
-
Ouran High School Host Club, which absolutely surpasses its original manga
-
Utena, obviously