And this is why the market fails in the UK. I understand they have costs to cover but in a world where people expect to pay at most £29.99 for a COMPLETE series asking for triple that is a complete joke. And that's the people who buy packs day one. The general public (and if you want to expand the market you want to target the casual consumer) is the kind of person who waits for the sales and let me tell you seeing anime with a blue ribbon price is rarer than a silver slime in Mt. Moon.
Agreed. It doesn't really seem representative of an initiative to expand the market, and instead looks like they are content to simply gauge the existing niche.
I really do want to support the market, but not under these practices.