Will they still read out completely depressing stories during a run while shouting out "save the animals"? It's a weird juxtaposition that they've never seemed to get past.
That is the same with most entertainment based donation events. Think of red nose day, here is a depressing 3 minute video of some starving children. Now to throwing pie's at millionaire celebrities!!
Doesn't help that most runners won't be the most socially skilled so tend not to react to donations like that.
I'm guessing it is for doctors with out borders again this year which has less depressing donation comments as they aren't about cancer prevention.