I didn't know this was a thing until today.
For fuck's sake it looks amazing!!
But it doesn't look like it will reach it's goal. But I can see why; I've never contributed money via fig but it's hugely more complicated and involved than pledging money for something like Kickstarter. And with a minimum of a $100 must scare off a lot of people. I see the benefits, it treats it more as an investment with a system of actual return of profit for backers? That's really cool, but the wall of entry is much higher...
Even still, I hope it can make it's goal, even with outside investors.