The phrase Generation Y first appeared in an August 1993 Ad Age editorial to describe teenagers of the day, which they defined as different from Generation X, and then aged 12 or younger as well as the teenagers of the upcoming ten years.[2] Since then, the company has sometimes used 1982 as the starting birth year for this generation.[3] "Generation Y" alludes to a succession from "Generation X."
Authors William Strauss and Neil Howe wrote about the Millennials in Generations: The History of America's Future, 1584 to 2069 in 1991.[4] In 2000, they released an entire book devoted to them, titled Millennials Rising: The Next Great Generation.[5] According to Bruce Horovitz writing in USA Today Strauss and Howe are "widely credited with naming the Millennials".[1] Strauss and Howe use 1982 as the Millennials' starting birth year and 2004 as the last birth year.[6]
Several alternative names have been proposed by various people: Generation We, Global Generation,[7][8] Generation Next,[9] and the Net Generation.[10]
Millennials are sometimes called Echo Boomers,[11] referring to the size of the generation in relation to the Baby Boomer generation[12] and due to the significant increase in birth rates during the 1980s and into the 1990s. In America, birth rates peaked in 1990[13][14][15][16] and a 20th century trend toward smaller families in developed countries continued.[17][18]
In Australia, there is debate over Millennial birth dates. It is generally accepted, however, that the first Millennials were born in 1983. The Australian Bureau of Statistics, use 19832000.[19][20][21][22]
In Canada, 1983 is generally thought to be the starting birth year for Generation Y, ending in the late-1990s or 2000, even as late as 2004.[23][24][25][26][27][28]
While in most of the developed world, a person born in 1983 and a person born in 1990 are considered the same generation; in China, those born in the 1970s are called the "post-70s" generation, those born in the 1980s the "post-80s" generation, and those born in the 1990s the "post-90s generation".[citation needed]
Like members of Generation X, who were heavily influenced by MTV, early members of Generation Y are also sometimes called the MTV Generation.[29][30][31]
Newsweek has used the term Generation 9/11 to refer to young people who were between the ages of 10 and 21 on September 11, 2001.[32] That puts their birthdays between September 11, 1980 and September 11, 1991. The first reference to "Generation 9/11" was made in the cover story of the November 12, 2001 issue of Newsweek Magazine. This could be considered a sub-group in Generation Y.
fucking contract negotiations man, I get a contract extension for two years so that's good then they decide to fuck with me and tell me my salary increase on hold until they complete their restructuring process for the financial year ; ;
