Even still, whites have a long history of appropriating coolness, not caring to know its pathogenic origins, particularly in music. Because many whites feel that US society is now "post racial," enabling them to "get their black on" without a physical presence in the black community, white label executives package black culture and style through white artists without the burdens of racial disadvantage. Manufacturing coolness for white consumption through the use of black memes is a burgeoning industry, it always has been. This is an important finding when cultivating a white blue-eyed mainstream soul performer touched by African American musical expression and inspiration that lends to their own blending of unique panache. Elvis was one of the original white artists to gain worldwide fame by performing iterations of black music and black "moves." In more recent years, Memphis's other native son, Justin Timberlake as well as Eminem, Macklemore and Robin Thicke have all been celebrated for capturing in song or sound the spirit of black music, and they have all made a killing in record sales and digital downloads. But none more than Justin Bieber who's net worth is a reported 200 million dollars.
