Online, gamers declared the Switch 2 "anti-consumer." In reality, no one cared.
With Nintendo charging $450 for its new device — and up to $80 for some games — influencers and TikTokers took to their accounts to warn it was too expensive. Across social media, others decried how new terms of service gave the Japanese firm the ability to remotely disable the latest machine if they detected unauthorized activity. Many games sold in physical packages were, they complained, glorified download codes.
Anyone expecting the backlash to dent sales was disappointed. The Switch 2 is not only Nintendo's best-selling device ever, it has become the fastest-selling games console of all time with 3.5 million units snapped up in the first four days alone. Shares have hit record highs.
For executives, it's the latest example of an increasingly pertinent lesson: While the internet has given consumers a voice, you must not confuse it for reality.
Japan Times
Gamers have proven to be the most effective at boycotts yet again