We all have stated our thoughts on the EA NFL issue. Now that the issue is here and there is nothing that can be done about it, lets take a look at how it could impact the next generation consoles. Sports games drive a VERY large percentage of north america game sales. It makes up the largest portion. Forget about Halo. Forget about GTA. If you want the number one console, you need the best sports games on it with all the bells in whistles. Because these games sell in big numers on a yearly basis. More importantly, football games take up the lions share of sports games sales. Meaning sports football games are one of the main driving forces in the NA market. Now, how does this all relate? Remember how EA shunned the Dreamcast in the past? Well, they could do it again. With EA the sole holder of the NFL license, if they decide to align themselves with one console manufacturer next gen in the sports football arena it is already game, set match. There are now no other competing football game alternatives for gamers to choose. So if EA decides to back PS3 by giving them Madden exclusive for a couple years it is already game, set, and match in NA for the next generation of consoles. Imagine a NFL game available on only one console. No other console would be able to compete. If you want to win next gen, get Madden as an exclusive! All other developers will follow into place! It is as simple as that!