Last week we posted info that Rogers was planning on releasing new Simplified Pricing with unlimited talk, text and internet plans. Well, its real. Very real. Youre not dreaming. Weve been informed that Rogers will be transitioning away from the plethora of confusing and convoluted plans to a new monthly pricing structure on November 7th. Apparently customers can opt-in to these plans, but its not mandatory to change what you currently have.
Seven new plans have been carefully constructed, which is downsized from the 12 they had in the Summer. So it seems theyve decided to clean things up and will make it easier for customers to understand exactly whats included and not included in their monthly bill.
Three plans are simply talk and text for basic users. Probably a good strategy as voice usage has been declining and internet usage, mainly caused by the adoption of smartphones, has been rising ever month (online video, surfing the web, email, TV). This focus on internet, previously known as data, is the direction Rogers is heading towards as theyve eloquently branded four of the 7 plans: Occasional, Social, Streamer and Connected. Below are the complete plan details, plus pricing:
Talk and Text Plans:
$27/month:
- 150 local weekday minutes
- Unlimited Text, Picture and Video Messaging
- Unlimited Evenings & Weekends
- Unlimited Canada wide calling from your computer (Rogers One Number)
$37/month:
- 1,000 local weekday minutes
- Unlimited Text, Picture and Video Messaging
- Unlimited Evenings & Weekends
- Unlimited Canada wide calling from your computer (Rogers One Number)
$45/month:
- 1,000 local weekday minutes
- Unlimited Text, Picture and Video Messaging
- Unlimited Evenings & Weekends
- Unlimited Canada wide calling from your computer (Rogers One Number)
- 100MB data
Talk, Text and Internet Plans:
Occasional $55/month
- 1,000 Weekday minutes
- Unlimited Text, Picture and Video Messaging
- 200MB Wireless Internet (Overage is $15/GB)
- Available on Monthly and 3-year terms
- Can be shared and includes LTE
Social $65/month
- Unlimited Local Talk
- Unlimited Text, Picture and Video Messaging
- 1GB Wireless Internet (Overage is $15/GB)
- Available on Monthly and 3-year terms
- Can be shared and includes LTE
Streamer $75/month:
- Unlimited Local Talk
- Unlimited Text, Picture and Video Messaging
- 3GB Wireless Internet (Overage is $15/GB)
- Available on Monthly and 3-year terms
- Can be shared and includes LTE
Connected $95/month
- Unlimited Canadian Long Distance
- Unlimited Text, Picture and Video Messaging
- 5GB Wireless Internet (Overage is $10/GB)
- Available on Monthly and 3-year terms
- Can be shared and includes LTE
The Call Display and Voice Mail are included in the value packs and start off at $12.79/month. In addition, if you want to make the local calling national calling its $10 extra per month.
This isnt the first time a Canadian carrier has offered unlimited plans. The new carriers like WIND, Mobilicity and Public Mobile have been doing this for a couple years now, but this new Internet focussed direction that Rogers is forging is another first for the Big 3 carriers. Itll be interesting to see how Bell and TELUS respond.
Well have more on this soon
(Thanks tipster!)