The objects you are trying to select are visible, the arrows on either side and the text below. In previous games it was pretty much the same except vertically arranged rather than horizontal and no arrows. If I remember correctly Trials Evolution on 360 might have actually taken longer to select a ride because it was sluggish whilst loading.A lot of us think the objects we're trying to select in a menu should be visible when trying to make our selections. Call me a crazy, but that's how it should work.
I much prefer this way. I'd be happy with plain text too, truth be told. Don't need to see my bike itself.