Thing is, at the start of this campaign the Conservatives were looking to take themselves into Labour territory and somehow become the party of the working class. Are they abandoning that strategy out of panic now? I just can't fathom a way this works out for them, other than maybe assuring the ruling classes that the Conservatives will still make life easy for them; no matter what shit happens during Brexit.
I think when they use the phrase "ordinary working families" that's actually code for the super rich, they're aren't talking about people on low incomes.