Sony did do that. That is why you didn't hear about online, XMB, and stuff like that.
Trust me, they are missing the brainwashing. :lol
You know I heard that and I wanted to see one, but I was so unlucky I never saw it once.
I actually think this is what is sorely missing. I really do think E3 needs to expand if anything. This is one of the first ways I heard about Gears.
Well, I guess that would help too. What is wrong with you Sony? Start brainwashing and everything listed above.
The only thing Sony seems to be doing is the Commercial part but thats it.