I feel kinda weird saying this, in light of the general reaction, but something about Hodor/Hold-the-Door didn't really work with me. I'm not really sure what. Maybe it's that it's an answer to a question that I wasn't really that interested in? Maybe it's that the surrounding scene (Bran dream-napping too long) was so ridiculously frustrating that it took away from the impact of the death? That I'm still not *really* sure what happened?
I feel like the execution of the scene was just too much, in a way, but I can't nail it down. Need to rewatch it again, I suppose. I thought the whole thing was just a little ridiculous in how it was staged and I couldn't take it seriously or let it hit me that much. And, I mean, I could tell they really wanted that scene to hit hard--maybe that's a part of it, too.
Maybe part of it was the transition to him saying "Hold the Door" to "Hodor" reminded me too much of Toodles' barking turning into "Hook!", too.