Playstation: Video games.
No matter what, video games for me is Playstation, before Playstation I had a atari, a mega drive and even used to play games on pc, but I really never cared much about games, it was just a thing. However, with the ps1 and playing games like Resident Evil, MGS and FFVII everything changed and video games started being important for me... And they still are.
Nintendo: Pokemon.
I watched the first season when I was a kid. I don't really care about Nintendo. I appreciate their games, but they aren't for me.
Xbox: Gamepass.
It's a good service, lots of games, cool rewards system and xcloud works well for me. It's the best thing that Xbox has to offer.