Why are Canadian stores gouging with the DS?

With the exchange rate, PS2's are $180. DS's should be the same, not $200. Don't know who's the blame here, but it's stupid. One day launch price of $180 doesn't cut it, it should be $180 period.
 
The price for goods are usually set in advance, and done conservatively to protect the company from losses due to currency fluctuation.

The Canadian dollar has rapidly appreciated lately and Nintendo couldn't have factored this in.
 
neptunes said:
it's funny the new psTwo now costs $179.99 at most places
making it cheaper than the DS.

Exactly, it's retarded...the storonger dollar should benefit us. But greedy retailers are trying to slow it down.
 
Well the descent of the dollar has been going on for most of the year, so I don't really buy the inability to adapt argument, but prices are all over the map right now for any game related item.

Case in point, Bestbuy Mario Kart bundle: $119.99, but it's $150 in most other places.
 
Fatghost28 said:
The price for goods are usually set in advance, and done conservatively to protect the company from losses due to currency fluctuation.

The Canadian dollar has rapidly appreciated lately and Nintendo couldn't have factored this in.
This bears repeating.
 
Crazymoogle said:
Well the descent of the dollar has been going on for most of the year, so I don't really buy the inability to adapt argument, but prices are all over the map right now for any game related item.

Case in point, Bestbuy Mario Kart bundle: $119.99, but it's $150 in most other places.


If you could say with absolute certainty that a particular currency would behave in a certain way, within a narrow margin of error, you should be making millions of dollars a year on Wall Street as a currency trader, and not waste your time posting on a video game message board. :D


But seriously, no one knows what will happen with interest rates and currency values in the next 3 months, let alone 12 months. Companies pay analysts tons of money for this, smart individuals tap personal financial planners and advisors for this, but even so, the smart strategy is the conservative risk minimizing one, not the risky position (which would be to expose yourself to currency fluctuations by going too far away from current values).
 
Nintendo picked a nice easy number, I think - they knew it was launch and would pretty well be able to sell them at either price, so they pumped it up to the even number. It also makes it twice the price of the SP, differentiating them in the minds of the consumer.

Yeah, we're getting fucked over on it, but I wouldn't pay $180 for it anyways.
 
Fatghost28 said:
If you could say with absolute certainty that a particular currency would behave in a certain way, within a narrow margin of error, you should be making millions of dollars a year on Wall Street as a currency trader, and not waste your time posting on a video game message board. :D

Yeah, but I would miss the witty banter.

1. The Canadian dollar was in line with the current DS price back before E3. Given the upward trend of the dollar for the 12 months previous to that and the weakening of the US dollar, I find it hard to believe analysts recommended such a sheer amount of caution. For the dollar to drop low enough for the recommendation to make sense, a major catastrophe would need to happen, and even then Nintendo isn't shipping enough product here for a financial disaster.

Hell, even the government website predicted continual gains.

2. When it's not video game hardware, Nintendo seems to have a fantastic time matching currency values in a much shorter timeframe. You'd figure they would be much more concerned about their real bread and butter - software sales - than first rev hardware sales, and yet some major titles are selling for near equal or even less than than USA editions. One example:

Metroid Prime 2: $50 CDN / 42.50 USD (US Retail: $49.99)

Interesting note: The Mario Kart bundle is actually supposed to be $130 (which means TRU and a few others were price gouging), but for some reason Nintendo is selling a second edition (exactly the same but with only 1 controller) for ten dollars less. Weird.

Now, my best guess is that Nintendo felt consumers would pay extra on first run hardware (they did), which would look nice on the NOC report when NOA and NCL figure out if the system is going anywhere. Gamers would be far less likely to pay an extra ten bucks on games, especially in such a crowded holiday season against titles on other systems with price tags varying between 50 and 70 bucks (which I think is also going to work to some extent - I mean, MP2 and Mario Tennis are priced at a lower regular price than any other of the big five holiday releases, and you can buy a Gamecube + two controllers + Mario Kart + MP2 for the same price or less than a PS2 by itself)
 
Top Bottom