it's so depressing that refinement is negative, and bullshit distractions made to "woo" E3 attendees is apparently the ideal to shoot for.
Well, hey, they have a "surprise" we don't know about - maybe the controller will shoot out elephant milk. That'd be something, wouldn't it? Wouldn't do shit all for games, but hell, who cares about that as long as E3 attendees and their ADHD-addled freak associates are temporarily distracted enough to write extremely effusive articles about how it will CHANGE EVERYTHING.