As someone that's been in the industry almost 20 years, crunch culture has been deeply ingrained into video game development for decades, and it still exists. Mind you, majority don't just constantly crunch, but there are crunches that can last weeks or months depending on the deadline and other variables. I know a lot of studios have attempted to keep this from happening, but it all really depends on a number of things. Including internal management, workflow, production, etc. A lot of smaller studios are able to control it better it seems, however AAA and equivalent surely still crunch because the last thing they're going to do is restructure how they do things internally if it worked fine for them over the years.
In a perfect world I would love to make it so crunching doesn't exist, and people have 4 day work weeks, lol. But the company would certainly need to function on a specific and efficient workflow to make sure it's successful.
For me personally, I've crunched at majority of the studios I've worked at, and I had no problem at all with it. The thing is, we were given a heads up when it was likely going to happen. Some people couldn't do it be it because of other responsibilities, which is understandable. But they still tried to get extra hours in where they could. But we usually got enough of a heads up to prepare. These studios were fill with vets as well, so they knew it was coming and they wanted to ensure everyone was informing as soon as possible. Especially the newbies.
I personally had some of the best times of my career during crunch. Some funny and amazing experiences. That being said, I did miss out on a number of things that I regret too. A lot of them being concerts I really wanted to go to that I just couldn't make happen. Or just more time with people before they moved, passed, etc.
It's why just one of those reminders where, just because you love something doesn't always necessarily mean you want to work doing it. It's most certainly not for everyone, especially for those that don't think they could ever crunch.