Being the top merch seller means shit when your merch is by far the most produced and marketed.
Punk was out selling Cena when he was hot and the company turned around and basically actively sabotaged it because CM Punk wasn't their handpicked "guy". Never mind the other fuckery involved with Punk where they denied him opportunities that came his way that would've made his "brand" bigger. They've had talent that got over organically but basically do the same thing, look at how hot Bryan was and the amount of backlash that was required before they gave in and turned it into an angle to save face. If Vince see you at a certain level he won't let you rise above it despite that brass ring bullshit and what are you going to do? Quit and risk working the indies?
Konan, Court Bauer and Mister Saint Laurent on the Punk merch story and more.
https://mlwradio.libsyn.com/episode-168-who-is-they