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Xbox 2 @ MTV --> May 12, 2005

gofreak said:
There never was a race ;) I'm not sure why so many think it's desireable to reveal first, especially when the timeframes we're talking about can be counted in days.
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at this rate, Sony will be showing PS3 tomorrow. Keep refreshing GAF, just in case!
 
Let's see... The average 30 minute MTV show has what, 10 minutes of commercials?

I wonder who's buying the commercial space... :lol

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It's going to be no surprise to me. It will probably be just like the "Halo 2" coverage. Packed to the maximum with celebrities and hardly any real facts on the new console.
 
MassiveAttack said:
Let's see... The average 30 minute MTV show has what, 10 minutes of commercials?

I wonder who's buying the commercial space... :lol

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I originally wondered this too, before realising the entire 30 minutes IS a commercial, in all likelihood. I don't think this is a show in the ordinary sense - it's a 30 minute long ad, and thus won't have interruptions for other ads.
 
MassiveAttack said:
Let's see... The average 30 minute MTV show has what, 10 minutes of commercials?

I wonder who's buying the commercial space... :lol

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That would kick insane amounts of ass.
"Why hello there, gentle gamers. While you have tuned in for the unveiling of the Xbox 360, we at Sony want to bring you a public service announcement regarding the Playstation 3. Did you know that Playstation 3 will be, in fact, more powerful than the new Xbox? Here's some footage to show what I mean."
 
Marconelly said:
Dammit, now I wish I could watch the MTV in Canada. You have to pay extra for that channel here (protect the Much Music!), and given how bad they've become over the years I never even gave it a thought.


Yeah, now that I think about it, there might be some kind of live feed on MTV.com?
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I'm not Canadian, but I did have a chance (due to the nature of my job) to watch Much Music for an extended period of time. It really is a better music channel than MTV. (Which doesn't say much, does it? I'm too lazy to elaborate. :lol )
 
heh, I know. It's just fun to see Microsoft "one upping" Sony, just a little
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They are one-upping them, if you want to call it that, in the release date of the console itself, so it only makes sense to reveal it first too, IMO.

I'm not Canadian, but I did have a chance (due to the nature of my job) to watch Much Music for an extended period of time. It really is a better music channel than MTV. (Which doesn't say much, does it? I'm too lazy to elaborate. )
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Honestly I have no idea. I haven't watched MTV in about 6 years as it does not belong to basic channels here, and you have to pay extra for it.
 
Koshiro said:
12-02-05

What the hell date is this? I can't make sense of that. It's 12th of May 2005.
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Or 2nd of December 2005.

Maybe they're unvileing in May and releasing in December?

Plus while I don't like the move too much (E3 is always the show dammit! Why you disrespecting the E3?), it's a smart one. I mean doesn't MTV have the power to get millions of stupid teens to watch dumb movies?
 
First of all, this is a good move by MS. However, hopefully it's not like...

TeTr1C said:
...the "Halo 2" coverage. Packed to the maximum with celebrities and hardly any real facts on the new console.
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And I thought the same thing, it would be hilarious if the commercial space was purchased primarily by Sony and Nintendo.

MassiveAttack said:
Let's see... The average 30 minute MTV show has what, 10 minutes of commercials?

I wonder who's buying the commercial space... :lol

small1091550265_0.PNG
Click to expand...
 
Marconelly said:
They are one-upping them, if you want to call it that, in the release date of the console itself, so it only makes sense to reveal it first too, IMO.


Honestly I have no idea. I haven't watched MTV in about 6 years as it does not belong to basic channels here, and you have to pay extra for it.
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MTV is a part of the basic package here, and it SUCKS. And it's something I hate to say since I loved the channel back in the 80s, and saying 'MTV sucks' is so en vogue, it's passe, anyway. But it still sucks. (like most of the channels - thank god I'm not a couch potato :lol )
 
pretty good idea by MS... the hardcore know about e3, read up on stuff, and will buy it regardless of ads on MTV, so advertising there to get some buzz from casuals is definitely a move in the right direction...
 
Hmm.....why is the original Brandweek link dead? The main page itself isn't working for me either.

Is Brandweek a press release site or just a gaming news site?
 
Drakken said:
Hmm.....why is the original Brandweek link dead? The main page itself isn't working for me either.

Is Brandweek a press release site or just a gaming news site?
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Brandweek is an advertising/pr site.
 
The only way this move makes any sense to me is if they're preparing to launch the Xbox 2 a lot sooner than November. Serving up a half hour, celebrity-driven infomercial with teaser ads beforehand on a channel known for fostering short attention spans among its viewers for a product not launching until November is a terrible use of money and resources if the product is really launching in November...
 
kaching said:
The only way this move makes any sense to me is if they're preparing to launch the Xbox 2 a lot sooner than November. Serving up a half hour, celebrity-driven infomercial with teaser ads beforehand on a channel known for fostering short attention spans among its viewers for a product not launching until November is a terrible use of money and resources if the product is really launching in November...
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They're just building hype. Who knows, maybe in november a whole weekend will be dedicated to xbox360's launch.
 
MTV is a part of the basic package here, and it SUCKS. And it's something I hate to say since I loved the channel back in the 80s, and saying 'MTV sucks' is so en vogue, it's passe, anyway. But it still sucks. (like most of the channels - thank god I'm not a couch potato )
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This is OT so it will be my last post on it: I can tell you that Much Music is definitely not that great, but I can't compare it to MTV. It's not a bad channel, but their music variety sucks. I liked the MTV in Europe a lot more than Much Music in Canada. On MM, 90% of the time they just play American music or Canadian immitations of American music, all four categories of it - Hip Hop, Nu-rock bands, Britney Spears lookalikes, and Anti-Britney lookalikes. MTV in Europe used to play all important American bands, and all important UK bands pretty much equaly. Here, I have yet to see a Chemical Brothers' "Galvanize" video for example. Hell, hardly anyone who's not REALLY into music, even knows who they are. I had a co-worker who was an electronic music *nut*, fairly well educated on the subject, and she didn't knew who Orbital are. Sad.
 
They're just letting the unveiling happen in official fashion. No different from any other system being officially unveiled a year or so before its release.
 
This is an *expensive* way to build hype or to simply unveil a product officially. Given that some aspects of Xb2 design are still apparently in contention over cost-cutting, it'd be a shame to see them splurge on marketing like this but then skimp on things like system memory, onboard mass storage, and/or BC.
 
kaching said:
The only way this move makes any sense to me is if they're preparing to launch the Xbox 2 a lot sooner than November. Serving up a half hour, celebrity-driven infomercial with teaser ads beforehand on a channel known for fostering short attention spans among its viewers for a product not launching until November is a terrible use of money and resources if the product is really launching in November...
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MAY LAUNCH OMFG
 
kaching said:
This is an *expensive* way to build hype or to simply unveil a product officially. Given that some aspects of Xb2 design are still apparently in contention over cost-cutting, it'd be a shame to see them splurge on marketing like this but then skimp on things like system memory, onboard mass storage, and/or BC.
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This really won't affect their component budget at all ;)
 
kaching said:
This is an *expensive* way to build hype or to simply unveil a product officially. Given that some aspects of Xb2 design are still apparently in contention over cost-cutting, it'd be a shame to see them splurge on marketing like this but then skimp on things like system memory, onboard mass storage, and/or BC.
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You're right. They should stick to getting the nerdy hardcore drunk at expensive E3 parties instead :lol. Oh wait...
 
Marconelly said:
This is OT so it will be my last post on it: I can tell you that Much Music is definitely not that great, but I can't compare it to MTV. It's not a bad channel, but their music variety sucks. I liked the MTV in Europe a lot more than Much Music in Canada. On MM, 90% of the time they just play American music or Canadian immitations of American music, all four categories of it - Hip Hop, Nu-rock bands, Britney Spears lookalikes, and Anti-Britney lookalikes. MTV in Europe used to play all important American bands, and all important UK bands pretty much equaly. Here, I have yet to see a Chemical Brothers' "Galvanize" video for example. Hell, hardly anyone who's not REALLY into music, even knows who they are. I had a co-worker who was an electronic music *nut*, fairly well educated on the subject, and she didn't knew who Orbital are. Sad.
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Well there is MuchLoud for some variety, but it is meant to be a mainstream channel not an enthusiast one and so they stick to what sells.
 
PhatSaqs said:
You're right. They should stick to getting the nerdy hardcore drunk at expensive E3 parties instead :lol. Oh wait...
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True enough. 6 of one, half a dozen of another...mental masturbation for fanboys on MTV saves them the embarrassment of being there firsthand to witness it. ;)
 
Its stooping pretty low to have to go to MTV (dear MS...MTV isn't cool anymore). I call a backfire even if no one else does.
 
Lindsay said:
Its stooping pretty low to have to go to MTV (dear MS...MTV isn't cool anymore). I call a backfire even if no one else does.
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I dunno man, MTV has enough pull to make their dumbass movies a success.
 
Lindsay said:
Its stooping pretty low to have to go to MTV (dear MS...MTV isn't cool anymore). I call a backfire even if no one else does.
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MTV is still very "cool" to the middle-school to early-high-school crowd.

Why do you think Nintendo, Sony, MS, and other publishers advertise like crazy on MTV?
 
smart move for microsoft. wonder how nobody thought and done this before. seems like a logical thing to do.

i also love it b/c for once, i get to see this shit instead of read about it. w00t.
 
smart move for sure.

gotta love how they undercut things like "e3" which are industry creations to try to sell a conference under the guise of market themselves but really have no real bearing on how a product sells in retail. as if Walmart, best buy, etc. cares. lol.

alot of people are going to be surprised how microsoft mass-markets the Xbox 360 beyond the current video game demographics... almost like where they made windows95 cool & desirable after the geekdom of MS-Dos/win3.x.
 
PR: http://www.microsoft.com/presspass/press/2005/apr05/04-11MTVXboxPR.asp

Microsoft Teams With MTV to Provide Exclusive Sneak Peek at the Debut of the Next-Generation Xbox

Elijah Wood and The Killers will host half-hour global premiere with a performance from The Killers, airing exclusively on MTV channels around the world May 12 and 13.

NEW YORK -- April 11, 2005 -- MTV: Music Television and Microsoft Corp. today announced a global marketing alliance to unveil the next-generation Xbox® video game system on MTV channels in the United States, Asia Pacific and Europe, all within a 24-hour window -- a first for the video game industry. The highly anticipated console will be revealed to video game fanatics, music lovers and MTV viewers via a high-energy half-hour program titled "MTV Presents: The Next Generation Xbox Revealed." The special will be hosted by entertainment icon, seasoned gamer and Xbox fanatic Elijah Wood, known globally for the Academy Award-winning "Lord of the Rings" trilogy. Island Records' renowned Las Vegas rockers The Killers will deliver electrifying performances throughout the special. The global broadcast will premiere Thursday, May 12, at 9:30 p.m. EDT in North America and on Friday, May 13 in other regions around the globe (local air times below).

Viewers will get an exclusive look at the Xbox vision for the next generation -- one that ensures that the user experience is always connected, always personalized and always in high definition. The special will feature never-before-seen, action-packed gameplay of future Xbox games, a peek into the future of the Xbox Live (TM) online gaming service, backstage celebrity interviews and exclusive insider footage on the making of the next-generation console.

The inside look at the next-generation Xbox will continue at MTV.com, where after the special, viewers will find extended event coverage including behind-the-scenes video, photos and other special extras. MTV.com will also provide ongoing in-depth coverage of the next-generation Xbox highlighting the latest news, product details and previews of hot next-generation games.

"We recognize and celebrate our viewers' passion for gaming and are excited to be working with Microsoft to launch such a significant entertainment product," said John Shea, executive vice president, Integrated Marketing and Sponsorship Development, MTV Networks Music Group. "We're proud that Microsoft considers MTV the premier global network to launch its new Xbox gaming console and reveal the first look to MTV viewers around the world."

"Just as MTV revolutionized the way the world experiences music, the next-generation video game console from Xbox will spark a revolution in how consumers experience games and other forms of digital entertainment," said Peter Moore, corporate vice president of worldwide marketing and publishing for Xbox at Microsoft. "We are ecstatic about our alliance with MTV and unveiling a video game platform in a way that has never been done."

"MTV Presents: The Next Generation Xbox Revealed" will be broadcast around the world. Local market times are as follows:

North America: Thursday, May 12, at 9:30 p.m. (21:30)

Japan/Asia: Friday, May 13, at 11:30

Europe: France: Friday, May 13, at 19:00

Germany: Friday, May 13, at 19:00

Italy: Friday, May 13, at 23:30

Netherlands: Friday, May 13, at 19:30

Poland: Friday, May 13, at 21:00

Portugal: Friday, May 13, at 20:00

Romania: Friday, May 13, at 20:00

Scandinavia: Friday, May 13, at 22:00

Spain: Friday, May 13, at 21:30

U.K.: Friday, May 13, at 20:00

Australia: Friday, May 13, at 19:00
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