The Neo is targeting a complete different audience more than likely. While XB1S is selling as a relaunch of the XB1 almost (new price, new look, new games, UHD, Xbox Play Anywhere) the Neo will be an extension of the PS4. Almost as if MS is targeting those who wouldn't purchase consoles normally while the Neo is going after those who want better performing games and such. The Neo will be pushed as a higher end gaming device that happens to do 4K, while the XB1S is a 4K machine and an Xbox. I like the distinction presented by Microsoft mainly because it echoes early PS3 sentiments with the Blu-ray player. I'm interested to see the more software approach come to fruition.I'm playing on PC 99% of the time. Interested in the Neo for the UHD BluRay and maybe trying out some exclusives I've missed recently. Xbox has Play Anywhere, which is a selling point for me too. Point being, if I had concrete info on the Neo at this point, I'd lean that way. With no info out, I'll jump on what's available.
I'm not going to cry about it if Sony releases awesomness at the end of the month. It just seems like the cut-throat business decision would have been to unveil the Neo now and ensure people looking to grab a new console pick up yours(the superior product). Waiting for a bunch of people to spend $399/299 and then asking them to spend $400 on the NEO and/or $400 on PSVR is odd.