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Xbox: "Price Increases Are Never Fun For Anybody"
Microsoft attempts to defend the recent 50% price hike for Game Pass Ultimate.
Speaking to The Verge, Microsoft director of gaming and platform communications Dustin Blackwell said, "We understand price increases are never fun for anybody, but we're trying to reinforce by adding more value to these plans as well."
He added: "It's something we don't take lightly, and we're listening to the feedback of players and the community to try to provide them with more of what they're asking for."
For Game Pass Ultimate, Microsoft added more benefits to the membership like Fortnite Crew and Ubisoft+ Classics, along with improved streaming for Xbox Cloud Gaming. The membership rate is going up to $30/month, from $20, representing a 50% price hike. You should not pay $30/month for Game Pass Ultimate right now, though, as many retailers have not raised prices.
For PC Game Pass, the price is going up from $12/month to $16.50/month, and one of the new perks is access to around 50 more Ubisoft games. PC Game Pass will also continue to get Microsoft's new releases on day one just like Game Pass Ultimate.