Yeah, because it has to physically get from one place to another. Games from other companies with release date delivery have already been shipped to retailers prior to their release date, so Amazon or whoever has them on had to ship out immediately. We don't do that: We ship out to retailers on our ship datethe "release" date of the 23rdso Amazon doesn't have them on hand to ship out immediately. Because of the way game releases are looked at, the 23rd is considered to be our release date for purposes of things like the PSN release, announcements, etc, but nobody will actually be getting it on that date.
It is a little confusing, I understand.
The short version is:
-Physical copy, you won't be able to get it on the 23rd.
-Digital copy, you'll be able to get it on the 23rd.