Batman V Superman’ Takes A Dive With -70% Second Weekend

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GhaleonEB said:
Yeah, I wonder how hard they'll try. Sometimes studios up and admit they didn't connect, but after last weekend's triumphant launch, that's gonna be an awkward pivot.
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Yeah, they're still trying to pitch the idea that it's a noble fans vs hostile snobs (critics) divide. Had that 15 second tweet-heavy ad that was basically a Wonder Woman commercial, and had Variety carrying their water earlier today with an article about how Social Media is embracing the film despite critics.

They can't peddle that shit come tomorrow. Because even if there's like, 30 people on social media who are "embracing" it (more like hugging and loving and smothering like Hugo the Abominable Snowman), it doesn't matter because nobody else is. They're not buying tickets to it.
 
Shaanyboi said:
He's not, that's the point. Dick is still as good and noble as ever.

You might be confused... That Superman is from Earth 2, the supposedly "better Earth" that was sacrificed. He's claiming Earth 1 has gone to total shit and everything is bad as a result.
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Ah I see, my bad
 
kurahador said:
Holy shit lol. No wonder we still didn't get a sequel.
Which is sad because I kinda love the movie.
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It's also one of the highest grossing films in the franchise, go figure.

I just think new line just dropped the ball with F13, especially after getting Jason sort of back in the public eye with Freddy vs Jason. They probably could have pumped out a few cool low budget slasher flicks out of that, at least.
 
enigmatic_alex44 said:
Iron Man 3 was just trash all around. I've only seen it once and have no desire to watch it again, it's the most disappointing film I've seen in the last 5 years. The Mandarin was handled incredibly poorly, but more than that, it's just an incredibly DULL movie. The final 3rd and last action set piece are a disaster. Just a boring carousel of iron suits and shipping yard containers. It's the least exciting finale in recent memory. Then Tony's big "decision" at the end is undone as soon as Age of Ultron rolled around lol.

Batman V. Superman at least tried to be good. Has a better cast too.
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In Iron Man 3, Tony had PTSD and was having panic attacks, and was going overboard with trying to build literal armor that could "protect him" from the entire world. Over the course of three movies (including Avengers), he was on suit #7, with logical reasons for most of them (this one was built in a cave, this one was built in a lab, this one doesn't freeze at high altitudes, this one fits in a suitcase, this one uses a new power cell...etc). At the start of Iron Man 3, he was on suit #42 (
the secret of life, the universe, and everything
), because he was going through that many suit redesigns in response to what happened in Avengers. Trying to find a way to feel safe in a world turned upside down.

His suit #42 got wrecked up, and he spent some time with a wrecked suit, and some time outside of the suit, and he managed to calm down and resolve some issues.

In the finale, he played his trump card and called in all of his yet-unseen rejected suits as backup. At the end of the fight, he detonated all of these "failures" in a pre-arranged protocol he called "clean slate" (note: he was always planning to eventually destroy them), for the sake of a romantic fireworks show.

Then he underwent surgery and had the metal shards removed from his heart (anyone can tell you that heart surgery is a scary prospect), allowing him to remove the reactor from inside his chest (this means his suits going forward have to be War Machine-style independently-powered ones, rather than his previous Tony-heart-powered ones), liberating him from everything he was saddled with since Iron Man 1.

As he tossed his former heart-reactor into the ocean, he remarked that Tony Stark will always be Iron Man, with or without a suit, with or without a battery in his chest. The strength of Iron Man comes from the man inside, not the toys. He doesn't need armor in order to face the world.

That doesn't mean that Tony's retired, or that he'll never make another Iron Man suit again. Just that he's resolved his personal issues, and that he's gone clean-slate on his suit design process.

Tony starts Avengers 2 fighting bad guys in a new Iron Man suit, but did you notice how when he went to explore, he confidently stepped out of his suit and walked right into enemy territory? That's because his character development from Iron Man 3 carried over. Tony in Avengers 2 has an Iron Man suit (more than one, since he also made the Hulkbuster), but the suit doesn't make the man. He's not desperately making suits out of fear.
 
Bobby Roberts said:
Yeah, they're still trying to pitch the idea that it's a noble fans vs hostile snobs (critics) divide. Had that 15 second tweet-heavy ad that was basically a Wonder Woman commercial, and had Variety carrying their water earlier today with an article about how Social Media is embracing the film despite critics.

They can't peddle that shit come tomorrow. Because even if there's like, 30 people on social media who are "embracing" it (more like hugging and loving and smothering like Hugo the Abominable Snowman), it doesn't matter because nobody else is. They're not buying tickets to it.
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Hah, I'd already forgotten that ad. I was surprised how quick the trades pivoted today when the scope of the weekend came in. Deadline was running one puff piece after another despite the week day drops, and even when talking up a $60m weekend. But to my surprise the lede today was brutal. Anyone carrying water for this over the weekend is going to stick out like a sore thumb.
 
Basileus777 said:
It's utterly beyond belief that someone could make a Batman versus Superman film and barely make a profit on it.
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Superman is so hokey and outdated. It makes sense that he wouldn't resonate with a modern audience. I've always wondered if the character would be more relevant if he carried a concealed firearm and fought justice on his own terms.
 
Jigorath said:
What is it about this movie that keeps making people talk about Iron Man 3?
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I think it's forcing people to re-address old, not really thought about narratives just sorta swallowed and regurgitated. People are used to just throwing down oft-repeated trump cards when it comes to these stupid Marvel vs DC things, and this movie is such a disappointment that when people starting trying to compare previous "disappointments" (relative, of course) it causes a conversation that now has to take place in a different context. It causes a re-evaluation of what they've been saying the past 3 or 4 years.
 
GhaleonEB said:
Hah, I'd already forgotten that ad. I was surprised how quick the trades pivoted today when the scope of the weekend came in. Deadline was running one puff piece after another despite the week day drops, and even when talking up a $60m weekend. But to my surprise the lede today was brutal. Anyone carrying water for this over the weekend is going to stick out like a sore thumb.
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I can now confirm that you're Batman.
 
CaptainAhab said:
Superman is so hokey and outdated. It makes sense that he wouldn't resonate with a modern audience. I've always wondered if the character would be more relevant if he carried a concealed firearm and fought justice on his own terms.
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Yet we have Captain America, a "hokey and outdated" hero that is resonating, and is more Superman than Superman on film right now.
 
Shaanyboi said:
Thing is, Sony was in a position that they could abandon the ASM franchise. WB still has two more movies in production to come out in the next 14 months, plus Justice League being prepped to film. They could still cancel or delay the latter, but they're still left having to promote this franchise as it is for atleast two more movies.
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Suicide Squad will be fine - David Ayer is damn good at his job, I trust his vision.

Wonder Woman duno, June 2017 slate is competitive as fuck with Bad Boys III, Transformers, World War Z 2, Despicable Me 2, Cars 3 and Kinsgman 2 - it's DOA if it keeps that month.

I believe Justice League will be greenlight to production only to be followed with extensive reshoots or be pushed back entirely following a few exec meetings once they get their Box-Office report Sunday.

You have two iconic characters Batman & Superman and your final gross is less than The Dark Knight 8 years ago, a 2D film. It's bad.
 
CaptainAhab said:
Superman is so hokey and outdated. It makes sense that he wouldn't resonate with a modern audience. I've always wondered if the character would be more relevant if he carried a concealed firearm and fought justice on his own terms.
Click to expand...

Here's your Superman movie.
Y3Q60aZ.jpg
Click to expand...
 
PhoncipleBone said:
Yet we have Captain America, a "hokey and outdated" hero that is resonating, and is more Superman than Superman on film right now.
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Damn, was just going to bring this up. Superman's a bit more difficult because of the 'god' thing but that really has nothing to do with being hokey and outdated.

But yeah, they made this work:

Kirby-Captain-America.jpg


It's silly to say Superman is botched because he's outdated. The problem is that the people putting him on screen either don't understand him, or they don't want to
 
CaptainAhab said:
Superman is so hokey and outdated. It makes sense that he wouldn't resonate with a modern audience. I've always wondered if the character would be more relevant if he carried a concealed firearm and fought justice on his own terms.
Click to expand...

Haven't we already been down this road?

supe_nuts.jpg


Superman is fine. Here, he's just a victim of bad writers or creatives who have an active dismissal towards the idea of understanding him. People are more than fine with an overly ernest Captain America in 2016.
 
Cheerilee said:
In Iron Man 3, Tony had PTSD and was having panic attacks, and was going overboard with trying to build literal armor that could "protect him" from the entire world. Over the course of three movies (including Avengers), he was on suit #7, with logical reasons for most of them (this one was built in a cave, this one was built in a lab, this one doesn't freeze at high altitudes, this one fits in a suitcase, this one uses a new power cell...etc). At the start of Iron Man 3, he was on suit #42 (
the secret of life, the universe, and everything
), because he was going through that many suit redesigns in response to what happened in Avengers. Trying to find a way to feel safe in a world turned upside down.

His suit #42 got wrecked up, and he spent some time with a wrecked suit, and some time outside of the suit, and he managed to calm down and resolve some issues.

In the finale, he played his trump card and called in all of his yet-unseen rejected suits as backup. At the end of the fight, he detonated all of these "failures" in a pre-arranged protocol he called "clean slate" (note: he was always planning to eventually destroy them), for the sake of a romantic fireworks show.

Then he underwent surgery and had the metal shards removed from his heart (anyone can tell you that heart surgery is a scary prospect), allowing him to remove the reactor from inside his chest (this means his suits going forward have to be War Machine-style independently-powered ones, rather than his previous Tony-heart-powered ones), liberating him from everything he was saddled with since Iron Man 1.

As he tossed his former heart-reactor into the ocean, he remarked that Tony Stark will always be Iron Man, with or without a suit, with or without a battery in his chest. The strength of Iron Man comes from the man inside, not the toys. He doesn't need armor in order to face the world.

That doesn't mean that Tony's retired, or that he'll never make another Iron Man suit again. Just that he's resolved his personal issues, and that he's gone clean-slate on his suit design process.

Tony starts Avengers 2 fighting bad guys in a new Iron Man suit, but did you notice how when he went to explore, he confidently stepped out of his suit and walked right into enemy territory? That's because his character development from Iron Man 3 carried over. Tony in Avengers 2 has an Iron Man suit (more than one, since he also made the Hulkbuster), but the suit doesn't make the man. He's not desperately making suits out of fear.
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This is a good post.
 
PhoncipleBone said:
It's also going to make a killing on disc and digital. Anecdotal evidence and all, but I know quote a few people that bought the digital copy just to watch it this weekend, even though they are going to buy it on blu ray on Tuesday, which also comes with the digital copy.
I think there will be many double dips on it.
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This logic is busted. A 'killing' on disc and digital is $80m and that is CRUSHING it with family movies like Frozen and Minons where parents buy the movie to shut their kids up. The Golden Age of DVD where people OWNED movies is over. People will either Redbox or digitally rent it or wait for Netflix.

Yeah the part that makes this scary for WB is that there is a 70% drop off with no competition.

That means your business isn't being stolen by rival films. It means consumers are actively avoiding the film. And that is a very worrying statistic, especially for a franchise launching Tentpole movie.
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This is the biggest issue. People mention HP: Deathly Hallows – Part 2 which dropped 72%, but it had Captain America: The First Avenger on its second weekend. BvS has God's Not Dead 2 and Meet the Blacks as the only new large release movies this weekend. And I really don't think those are driving people away from BvS.
It would join the Twilight movies as the only $100m+ to have 70% drops from their first weekend. None of those having competition, but that series is headily front loaded like BvS.
 
vinnygambini said:
Suicide Squad will be fine - David Ayer is damn good at his job, I trust his vision.

Wonder Woman duno, June 2017 slate is competitive as fuck with Bad Boys III, Transformers, World War Z 2, Despicable Me 2, Cars 3 and Kinsgman 2 - it's DOA if it keeps that month.

I believe Justice League will be greenlight to production only to be followed with extensive reshoots or be pushed back entirely following a few exec meetings once they get their Box-Office report Sunday.

You have two iconic characters Batman & Superman and your final gross is less than The Dark Knight 8 years ago, a 2D film. It's bad.
Click to expand...

WW had that weekend to itself until Transformers joined the party. June is packed every weekend and early July has Spider-Man. If WB can move it up to late March similar to BvS they would have a few weeks until F8.
 
Shaanyboi said:
Haven't we already been down this road?

supe_nuts.jpg


Superman is fine. Here, he's just a victim of bad writers or creatives who have an active dismissal towards the idea of understanding him. People are more than fine with an overly ernest Captain America in 2016.
Click to expand...
If anything, we NEED an overly earnest hero on screen right now. With all the shit going on in the world, having a big Boy Scout being a hero, giving us some escape and semblance of hope. Superman and Cap were always like that for me, and right now only one is delivering. And that makes me sad. I want them both to be good.
 
PhoncipleBone said:
Yet we have Captain America, a "hokey and outdated" hero that is resonating, and is more Superman than Superman on film right now.
Click to expand...

Exactly. Superman is not the problem. The lack of Superman is the problem.

Call Joe Johnston, It's a certainty he can do a better job than Snyder.
 
The writers should get as much shit as Snyder. Supes had like 5 lines. Reboot and do a film version of birthright.

PhoncipleBone said:
If anything, we NEED an overly earnest hero on screen right now. With all the shit going on in the world, having a big Boy Scout being a hero, giving us some escape and semblance of hope. Superman and Cap were always like that for me, and right now only one is delivering. And that makes me sad. I want them both to be good.
Click to expand...

This. Caps 's line about "this is not security this is fear" damn good.
 
Can you imagine the profits DC would have made if they made the BvS movie low budget as hell and just had Batman and Superman hang out at a coffee shop or in an office the entire time just chatting? No expensive cg fights or explosions.
People are only going to see this movie because of the title, obviously not its quality. It would make so much money.

It'd be disappointing, but for legitimate reasons.
 
element said:
This logic is busted. A 'killing' on disc and digital is $80m and that is CRUSHING it with family movies like Frozen and Minons where parents buy the movie to shut their kids up. The Golden Age of DVD where people OWNED movies is over. People will either Redbox or digitally rent it or wait for Netflix.

This is the biggest issue. People mention HP: Deathly Hallows – Part 2 which dropped 72%, but it had Captain America: The First Avenger on its second weekend. BvS has God's Not Dead 2 and Meet the Blacks as the only new large release movies this weekend. And I really don't think those are driving people away from BvS.
It would join the Twilight movies as the only $100m+ to have 70% drops from their first weekend. None of those having competition, but that series is headily front loaded like BvS.
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We shall see with regards to Star Wars on blu.

As for the HP second weekend, the first Cap may have come in at #1, but it didn't set the world on fire either. A big second weekend drop should have been apparent when the opening Friday gross took a big hit on the same Saturday.
Shit, half its Friday was just from midnights.
 
Strangelove77 said:
Can you imagine the profits DC would have made if they made the BvS movie low budget as hell and just had Batman and Superman hang out at a coffee shop or in an office the entire time just chatting? No expensive cg fights or explosions.
People are only going to see this movie because of the title, obviously not its quality. It would make so much money.

It'd be disappointing, but for legitimate reasons.
Click to expand...
That reminds me

I can't wait for the how it should have ended video for this movie
 
PhoncipleBone said:
If anything, we NEED an overly earnest hero on screen right now. With all the shit going on in the world, having a big Boy Scout being a hero, giving us some escape and semblance of hope. Superman and Cap were always like that for me, and right now only one is delivering. And that makes me sad. I want them both to be good.
Click to expand...

I'll always stand by that the most important line in selling Steve Rogers was him saying "I don't want to kill anyone. I don't like bullies. I don't care where they're from." A single line that says everything about this character, instantly sells him as a good person, and someone the audience can root for. In two movies with Henry Cavill, he frustratingly doesn't have a single moment like that. And as a result,
BvS' finale ultimately is left having zero impact.
 
Only 2 movies with over 100 million OW had a 70% drop the 2nd weekend. twilight new moon at 70%. And Harry Potter deathly hollows pt 2 at 72%.

That is not good.
 
3N16MA said:
WW had that weekend to itself until Transformers joined the party. June is packed every weekend and early July has Spider-Man. If WB can move it up to late March similar to BvS they would have a few weeks until F8.
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I'd like that as well. If it falters, then the Hollywood narrative will be we tried, the audience has spoken, they don't want a female-driven superhero film
 
yeah and call of duty is the best game ever because of its sales.

its understandable people wouldn't go see bvs if they were hearing it's "bad" because people can't understand the depth of the work
 
Shaanyboi said:
I'll always stand by that the most important line in selling Steve Rogers was him saying "I don't want to kill anyone. I don't like bullies. I don't care where they're from." A single line that says everything about this character, instantly sells him as a good person, and someone the audience can root for. In two movies with Henry Cavill, he frustratingly doesn't have a single moment like that. And as a result,
BvS' finale ultimately is left having zero impact.
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Precisely.
 
PhoncipleBone said:
If anything, we NEED an overly earnest hero on screen right now. With all the shit going on in the world, having a big Boy Scout being a hero, giving us some escape and semblance of hope. Superman and Cap were always like that for me, and right now only one is delivering. And that makes me sad. I want them both to be good.
Click to expand...
Ernest_P._Worrell.jpg


In all seriousness: we always do.
 
Wonder Woman duno, June 2017 slate is competitive as fuck with Bad Boys III, Transformers, World War Z 2, Despicable Me 2, Cars 3 and Kinsgman 2 - it's DOA if it keeps that month.
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OMG it is going to get crushed!

Prior to release: Pirates of the Caribbean: Dead Men Tell No Tales, Bad Boys III, Dark Universe: The Mummy (Tom Cruise), Kingsman 2, Cars 2
Same Week: Transformers 5
After Release: Despicable Me 3, Spider-Man, War for the Planet of the Apes, Alien: Covenant

Good lord! It is going to need to be amazing to do even Ant-Man type numbers!!
 
At this point they should just keep rebooting the DC Cinematic Universe until they have enough Earths to do a Crisis.
 
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