Yeah I don't like this "Pax Armata" thing very much either, but they don't want to antagonize huge playerbases like China and such so they can't really have a "NATO vs BRICS" scenario or anything of the sort.
It's not a deal breaker to me but it does feel like a step backwards compared to the early days of the franchise. It is what it is.
Also depends on the person, to me skins just make me want not to engage with them at all. I liked COD MW 2019, I never particularly cared about Warzone but once they began the skins shenanigans I was completely out, every time I see one of those ridiculous skins just makes me not want to touch that game ever.
And Battlefield V also does this to a lesser extent, I don't quit the game but it does ruin my immersion every time I see a German running around Iwo Jima or a Japanese woman slashing down Brits in Rotterdam, whenever I see one of those fuckers I do everything within my power to kill them and grief them as much as I can. And no, I'm not ashamed of it, fuck those dumb skins ruining my world war 2 experience
If the skins are conservative and believable then I won't mind it, but I know better by now than to trust the likes of EA to not take it too far to try and sell as many skins as they possibly can.