Paste: Congratulations on the Eisner wins. That was an impressive haul for Daredevil. At what point did you realize you had something special with that book?
Waid: When the reviews started pouring in for #1 and we weren’t pilloried for ignoring 25 years of tone and making such a radical tonal shift. The last guy who tried straying from the Frank Miller road was Karl Kesel. I think his books were great but they were not well received because they weren’t dark and gritty and crime noir oriented. I get that that’s what Daredevil has been for a very long time, but I think a lot of those tropes are played out and I was eager to bring him back in to the Marvel Universe as a character without given up the street-level stuff. That’s a fine line to walk but I think we’ve walked it. I knew we had something when people didn’t burn us in effigy.
Paste: Do you think that sort of grim tone has permeated superhero comics so thoroughly that…
Waid: Do you read superhero comics? (laughing)
Paste: Not as much as I’d like to anymore.
Waid: The grimness is just absurd. It’s “how do we out-grim each other, how do we out-violence each other”. Don’t get me wrong. I’m not offended because I want comics to be like they were when I was a kid. I don’t care. I don’t want comics to be like they were when I was a kid because I still have my comics. If I need that I’ll go look at those. What I need is for comics to not cheapen out and just do what they think a bunch of bloodthirsty 15 year old fans want. Stop trying to gross us out with blood and violence. It’s just cheap. It’s bad storytelling. I’m not offended on a moral or ethical level, I’m just offended on a creativity level. There are other ways to create tension and drama than to have somebody stabbed through the back with a sword.
Paste: Are publishers’ internal decisions behind those types of comics as cynical as they might seem? Do you think that’s actually what these creators want to create, or do they rationalize it to themselves?
Waid: I think it’s a little bit of both. On a higher level of publishing I think it really is an attempt to do something that they think is right for the market, as misguided as that sounds. I think on a creative, boots on the ground level, for the people who actually have to execute these stories, I think they’re just glad to have jobs. They realize this is just one of those fashionable patterns that will hopefully trail off some day. In the meantime they need a paycheck.
Paste: Do you think a book like Daredevil could potentially enact some kind of change in the attitude of the superhero publishers?
Waid: I don’t know. History will tell. It would be nice if that were the case. Not that I think all comics should be of the same tone. I just think the relentlessness and constant tone of the grimness, despair and hopelessness is just deadening. If our creative success gives anybody else on the fence the creative courage to take that same chance and create their own voice with their book rather than just follow what the marketplace seems to demand, then that’s awesome. We’ll see if that helps.
Paste: It seems like Marvel has a lot of superhero books that aren’t that grim right now, like Dan Slott’s Amazing Spider-Man. Matt Fraction’s Defenders is a lot of fun too.
Waid: It’s somethat Buckley and Quesada both understand that I wish was more understood throughout the industry, and that I appreciate. Not everything that you publish has to be to your personal taste. I’m not limiting this to one publisher, there are dozens of publishers across the industry, and while it’s important that your company has an identity, at the same time not every comic is to every body’s taste. It doesn’t need to be strictly to your taste if you’re the publisher. Not that you should publish stuff you don’t believe in or dislike if you’re a publisher, but put your ego aside long enough to realize that just because you don’t like something doesn’t mean it’s bad. Joe and Dan are really good about that. We’ve had frank discussions. There are things that Marvel publishes that they like, and there are things they publish that they don’t like as much, but it’s not a vanity press. Marvel doesn’t exist just so they can have something to read.