Absolutely does not apply in this case at all.
Making a system that blocks used games is in no way, shape, or form a violation of the "first sale doctrine" because you can still sell your game to another party.
How, exactly, can you sell your game if it is locked to a console?
(A) Notwithstanding the provisions of subsection (a), unless authorized by the owners of copyright in the sound recording or the owner of copyright in a computer program (including any tape, disk, or other medium embodying such program), and in the case of a sound recording in the musical works embodied therein,
neither the owner of a particular phonorecord nor any person in possession of a particular copy of a computer program (including any tape, disk, or other medium embodying such program), may, for the purposes of direct or indirect commercial advantage, dispose of, or authorize the disposal of, the possession of that phonorecord or computer program (including any tape, disk, or other medium embodying such program) by rental, lease, or lending, or by any other act or practice in the nature of rental, lease, or lending. Nothing in the preceding sentence shall apply to the rental, lease, or lending of a phonorecord for nonprofit purposes by a nonprofit library or nonprofit educational institution. The transfer of possession of a lawfully made copy of a computer program by a nonprofit educational institution to another nonprofit educational institution or to faculty, staff, and students does not constitute rental, lease, or lending for direct or indirect commercial purposes under this subsection.
(B) This subsection does not apply to
(i) a computer program which is embodied in a machine or product and which cannot be copied during the ordinary operation or use of the machine or product; or
(ii) a computer program embodied in or used in conjunction with a limited purpose computer that is designed for playing video games and may be designed for other purposes.
http://www.law.cornell.edu/uscode/text/17/109
This seems pretty clear to me. And even if they do it in the US good luck pulling this off in the EU.
What if you are licensing the game?
Licensing is unclear.
http://en.wikipedia.org/wiki/Vernor_v._Autodesk,_Inc.
This seems to be the most current precedent. But under this ruling it is impossible to ever own software. All software is licensed and therefore is never the property of the user.
Which seems to override this ruling United
States v Wise
In WISE the claim was that a film's distribution agreement disallowed resale. This court rejected the claim.