Just saw this over in the Project CARS thread:
Andy Tudor (director) said:So we were asked by Nintendo if we'd like to show Project CARS at this particular conference since Nintendo continue to show interest in Project CARS for the Wii U. The conference focuses on indie developers like ourselves and they believed the crowdfunding aspect of it would be of particular interest to their audience given that a lot of indie developers use other systems like Kickstarter or Indie-Go-Go to get their games made.