Apple added on a brand that is similar to them. High in price but mediocre against cheaper and better products.
I can buy a pair of $100 headphones that will beat out $300 Beats any day of the week. Weirdly, I actually get angry when people buy Beats...
Lol what's the beef?
I understand your sentiment that people buy inferior products for more money but why get angry about it?
Beats albeit not the best, offers above average audio with a great design in one simple elegant package. Sure it's overpriced but I'm also sure its not audiophiles running to stores to buy one. Its for the casual consumer that wants a good looking pair of headphones that deliver decent sound and are willing to pay for it.
Apple is much the same but still quite above what Beats delivers. Apple makes a great smartphone which caters to most users' needs and puts it in one simple package. They actually put some thought and effort into their gimmicks and they turn out decently most of the time. They may not be the very best at some aspects but who cares? Apple has set the trends for many things without even being the first one there because they make it easy to use or just simply better (touchscreen, high res screens, materials, mp3s, mp3 purchasing, touchID, Siri, apps, tablets, notebooks, etc). When I look at half baked shit like S-Voice, Touchwiz or the Galaxy Gear, sure I feel bad for unknowing consumers who fall for it but why get angry about it? Hell, some people might even like it more than its counterpart. I'm sure if I wanted to buy a decent pair of headphones and couldn't find a good balance between audio quality and aesthetics, i'd just pick up a pair of Beats too.