Parfitt I doubt would have to pay for it, MCV is a magazine that does PR directed at people working in games retail. It's little more than glorified publisher PR pressure telling retailers 'what to push' this month.
(Upon re-reading, its no different to regular games journalism).
The us-and-them mentality that games journalists have set up is nothing more than a complete joke now. It's a redundant industry, ranked somewhere below used car sales and multi level marketing for trustworthiness.
Independent bloggers are about the only ones you can trust (Retro Gamer aside, who are the only professional publication that can hold its head high)
