I dont understand how one year of bad releases and bad stock can have a big company like this be on sale.anyone explain
It’s not one year. They have been steadily losing value for 5 years. The problem is other competing companies are doing much better, growing faster and exploring new opportunities. As an investor you go where your highest return on investment is.
Ubisoft never got out of massive, multi-studio bloated development. They had the idea of turning AC into GAAS but they are late on that and without a change to the formula it will just suffer the same fate as all other AC games - bloat and no compelling gameplay loop (since what works for 100hrs in Valhalla will not work on GAAS).
Rainbow Six did very well, but I think now has stagnated + it’s not a very compelling IP to gain massive popularity like Fortnite.
Division - I don’t know where that game is, probably dead with dedicated but limited fan base.
Xdefiant is a flop
No Splinter Cell since forever. BG&E2 is in development hell.
5-7 years ago they were on a roll, from there it’s been mostly just Far Cry, AC (which got worse over time) and that’s it.
As I said before - they created some incredible indie titles: Child of Light, Valiant Hearts, PoP. It’s just they cannot channel that energy and massively reinvent their major franchises.