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Or is it just one of Phil's balls in my throat?
Credit to
Welfare
for his template.
NPD Archives
State of the market
A big month for Garena's Free Fire helped lift video game content spending higher in July compared to a year ago, while Nintendo Switch 2 drove gains in hardware (while surpassing 2 million units sold along the way).
Software
July video game content spending increased 4% when compared to a year ago, to $4.5B. The increase was driven by growth in the mobile (+7% in July vs a year ago, to $2.3B) and non-mobile subscription (+21%, $0.5B) segments, which offset a 9% drop in spending on Console. Year-to-date spending on non-mobile video game subscription services is now 19% higher than a year ago, at $3.6B.
Hardware
Monthly hardware spending grew 21% when compared to a year ago, to $384M. This is the highest hardware spending in a July month since the $441M achieved in July 2008. Nintendo Switch 2 has now surpassed 2 million units sold in the US life-to-date. It is currently 75% ahead of the unit sales pace set by the original Nintendo Switch.
Nintendo Switch 2 drove July's hardware spending growth. July dollar sales of PS5 hardware fell 47% compared to a year ago, while Xbox Series spending dropped by 69%. Nintendo Switch spending declined 52% year-on-year. Nintendo Switch 2 was the best-selling video game hardware in units and dollars for both July and 2025 year-to-date. PlayStation 5 ranked 2nd across both measures and time periods.
Mobile
Sensor Tower reports the top 10 mobile games by consumer spend in July and the chg vs June as: MONOPOLY GO!, Royal Match, Last War: Survival, Candy Crush Saga, Whiteout Survival, Free Fire (+7), Clash Royale (+2), Kingshot (+3), Township (-2), and Royal Kingdom. "July 2025 was an explosive month, with 7% US consumer spend growth over July 2024 and significant upheaval in the top 10. Perhaps most shocking was the arrival of Free Fire at #6," said Sam Aune of Sensor Tower.
"Garena's shooter has been skyrocketing US revenue since last year and now sits comfortably above Call of Duty: Mobile as the top shooter by US consumer spend. Free Fire is currently running a collaboration with S-tier anime IP Naruto Shippuden," said Aune.
Accessories
July accessories spending fell 8% when compared to a year ago, to $187M. The Nintendo Switch 2 Pro Controller became the year's best-selling accessory in both units and dollars.
Software Charts
Welfare
for his template. NPD Archives
State of the market
A big month for Garena's Free Fire helped lift video game content spending higher in July compared to a year ago, while Nintendo Switch 2 drove gains in hardware (while surpassing 2 million units sold along the way).
Software
July video game content spending increased 4% when compared to a year ago, to $4.5B. The increase was driven by growth in the mobile (+7% in July vs a year ago, to $2.3B) and non-mobile subscription (+21%, $0.5B) segments, which offset a 9% drop in spending on Console. Year-to-date spending on non-mobile video game subscription services is now 19% higher than a year ago, at $3.6B.
Hardware
Monthly hardware spending grew 21% when compared to a year ago, to $384M. This is the highest hardware spending in a July month since the $441M achieved in July 2008. Nintendo Switch 2 has now surpassed 2 million units sold in the US life-to-date. It is currently 75% ahead of the unit sales pace set by the original Nintendo Switch.
Nintendo Switch 2 drove July's hardware spending growth. July dollar sales of PS5 hardware fell 47% compared to a year ago, while Xbox Series spending dropped by 69%. Nintendo Switch spending declined 52% year-on-year. Nintendo Switch 2 was the best-selling video game hardware in units and dollars for both July and 2025 year-to-date. PlayStation 5 ranked 2nd across both measures and time periods.
Mobile
Sensor Tower reports the top 10 mobile games by consumer spend in July and the chg vs June as: MONOPOLY GO!, Royal Match, Last War: Survival, Candy Crush Saga, Whiteout Survival, Free Fire (+7), Clash Royale (+2), Kingshot (+3), Township (-2), and Royal Kingdom. "July 2025 was an explosive month, with 7% US consumer spend growth over July 2024 and significant upheaval in the top 10. Perhaps most shocking was the arrival of Free Fire at #6," said Sam Aune of Sensor Tower.
"Garena's shooter has been skyrocketing US revenue since last year and now sits comfortably above Call of Duty: Mobile as the top shooter by US consumer spend. Free Fire is currently running a collaboration with S-tier anime IP Naruto Shippuden," said Aune.
Accessories
July accessories spending fell 8% when compared to a year ago, to $187M. The Nintendo Switch 2 Pro Controller became the year's best-selling accessory in both units and dollars.
Software Charts
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