I don't think they do any kind of good job letting people know what Zero is actually about. Most Image books have some kind of hook you can explain in a sentence or two, and once I tell people "Imagine if the Bourne movies with Matt Damon were a comic book," people are at least a little interested in checking it out.
The third trade comes out in a few weeks, so maybe if we all buy that, it will help... sigh.
The third trade comes out in a few weeks, so maybe if we all buy that, it will help... sigh.