Im pretty shocked one of the reasons wasnt that RAW is AS LONG AS A PPV!
WWE is trying to be as successful as possible and doesnt seem to have a roadmap for ding so because they are not taking any risks. Theyre throwing everything and anything at the wall and hope something sticks, when it does stick, they milk it dry instead of cultivating it properly.
I mean, why else do we have a 3 hour RAW, a 2 hour Smackdown, house shows, a developing minor league system, a semi dedicated network, random tv shows, a movie company and a monthly 3 hour PPV among others. Some of these are incredibly important while some dont matter. The company is too afraid to say "fuck all tv deals, lets be completely network exclusive and run all the programming through the network" because theyre completely afraid of losing any money in the short term.
Their biggest potential money grab is the network. If they had 3 million subscribers they can say fuck you to other tv networks and have a comprehensive product lineup. Instead, they produce sub par shows for their primary audience on RAW because theyre stretching themselves waaay too thin across all these other ventures. Vince is incredibly capable, but its not that hes running out of touch (I dont think he is) its that hes a hands own owner, and when your company has 20x more branches than 15 years ago, you run out of mindshare, so the primary product gets worse, way worse.
If youtre looking for an immediate fix, they need to start investing more time into the womens division. They have a 3 hour show thats mostly filler and the ratings are low, so now its the perfect time to make the women division matter. Build multiple storylines, not just about the title, or about bitches bein cray and jealous, build stories like you have done with the male talent and give them more ten minute matches so that the audience can be given the time to get into them. Sasha, Charlotte, Becky, Paige and even Nikki are really good storytellers and great wrestlers, but creative and product need to give them more time and the right environment to get over with the fanbase.