I don't think it did. In fact I think DmC to a certain extent has made Ninja Theory toxic to touch for a few reasons. First off, the way they treated a good deal of DMC fans isn't going to do them any favors going forward. Yeah, you can make the argument that fans never gave them a chance and all that but NT didn't exactly do much to rehabilitate their relationship with those fans. Rather, they poked the sore spot a few times.
Secondly, this is their third flop in a row and arguably their biggest flop yet. Heavenly Sword and Enslaved had built-in excuses since they were new IPs, but now Ninja Theory has brought down an established franchise that was one of the best sellers in its genre. DmC isn't even going to get close to Capcom's revised 1.2 million sales marker, sales wise it was dead before MGR even came out. Heck, there's an outside shot that DmC might end up as NT's worst selling game overall.
Ninja Theory has effectively made themselves pariahs to a certain extent. The whole "DmC fan venom" is going to follow them, and publishers are going to be pretty hesitant to bring them on board because of that and because Ninja Theory has a very poor cost-to-profit ratio. The reason studios like Platinum and FromSoftware keep getting work despite meager profits are because they can put out respectable products with a substantially smaller budget - something I don't think Ninja Theory can do.
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In regards to the quality of DmC itself. I dunno, I thought it was an okay-at-best game and I don't even think it's Ninja Theory's best work. From a gameplay perspective DmC is their best gameplay so far, but in all honesty all that did was vault them up from having games with mediocre/bad gameplay to "okay" gameplay. Honestly, I still think Heavenly Sword is Ninja Theory's best game. It's got the best balance of good gameplay and good storytelling. Enslaved had a better story but had abysmal gameplay in my opinion, and DmC might have better gameplay but it has one of the most poorly built stories I've seen in a long time.
In the overall spectrum of action games I think DmC is on Dante's Inferno tier (haha, Dante). It's okay at best, but it's clearly not on the same tiers as a God of War, DMC-Proper, or Bayonetta.
I know, you'll all look at me and say "haters gonna hate". I played the full game and judged it both on its own merits and compared it to the other DMC games. Through both lenses I thought the game was fairly pedestrian. There are a bunch of action titles that are substantially better and there are a few DMC games that are substantially better (personally, I liked DMC4 better as well by factor of it having a deeper combat system and generally having a sense of humor I liked more).
Truthfully the main reason I played this game was out of obligation, as it had "Devil May Cry" in the title. Even though I wasn't fond of the direction it was going in I wanted to give it a chance since I was a fan of the franchise. If this reboot and all of the brouhaha around it happened to any other franchise that I didn't care about nearly as much, and the final product was similar to this, I probably wouldn't have even given the game the time of day because it looked like a game I wouldn't spend sixty bucks on.
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*Sigh* There are times like this where I felt like I played a completely different game than everyone else. I'll agree that the art design in DmC is pretty damn great (it's probably the standout great thing of the game in my opinion). But the level designs? Eh... the level designs (note: the actual layout of the stages, not the artistic portions of it) are very comparable to DMC2.
I also kind of think DmC's platforming is a tad over-rated. It's not bad platforming, dont think I'm saying that. But there's absolutely no challenge in the platforming, it's just a glorified QTE.