I have actually been rushing Midas. Then Treads then im usually seeing what needs to be built for the team after that. I almost always go Jungle/Lane so i can devour as much as i can then pop scorching earth and push the lane a bit.
Midas isn't so bad since its around 50% of an aghs price, so you have around 2k gold you can spend on a platemail for example.
I like to grab basi + phase before my lvl 6 gank and then judging from the state of my team I'll decide if I need a midas or not (I'm able to finish it at 10min max usually).
Because rushing a midas can be risky since its an item for the late game, so you'll be at a disadvantage early and you'll be vulnerable at 0 armor in the jungle (unless you jungle exclusively with the wildkin aura).
Speaking of Doom, I remember a discussion I had with Steve a couple of weeks ago about LVL? Death. I don't have anything to record my games and upload to youtube, but here's the stats I got:
Vs Pudge:
1k hp = 475 dmg (47.5%) - 356.25 dmg (with 25% mr)(35% of hp) - 313.5 dmg (34% mr from flesh heap)(31% of hp) - 223 dmg (with 54% mr with flesh heap and hood)(22% of hp)
2k hp = 675 dmg - 506.2 dmg (25.31% of hp) - 445.5 dmg (22.28% of hp) - 310.5 dmg (15.25% of hp)
3k hp = 875 dmg - 656.25 dmg (21.88% of hp) - 577.5 dmg (19.25% of hp) - 402.5 dmg (13.41% of hp)
4k hp = 1,075 dmg - 806.25 dmg (20%) - 709.5 dmg (17% of hp) - 494.5 dmg (12%)
5k hp = 1,275 dmg - 956.25 (19.13%) - 841.5 dmg (16.83%) - 586.5 dmg (11.73%)
I don't think its crap with the scaling and you can apply the 25% mr to any hero who doesn't buy MR.