The thing is, you can't really push that mindset on people. They tend to have it, or they don't, or like it in certain areas but not in others. I play MTG competitively. (2 decades of experience helps!) I enjoy watching competitive FGs. But I don't play them competitively because I know I don't have the baseline skillset. I do try to improve when playing casually though, but I'm not really playing with "winning" as the primary goal. (Kadey can certainly tell you that.
) People are going to enjoy what they're going to enjoy, and its more important to foster an open community that accepts people liking it the way they like it than to try and convert people to your cause.