Also don't tell me you don't still have nightmares about old limited banners in FFBE like the OG Nier collab. I haven't played in a while so I don't know what improvements they've made over the last year or so.
Yeah the old banners were terrible, but they are much better now.
First thing they introduced was panel rewards, basically an extra reward for doing a multi, this goes away if the banner has a free every 4th multi instead, which is the second improvement.
Generally banners have reduced cost now as well, so 4500 instead of 5000.
Then the introduced coins, meaning you could pity your unit just from the banner itself (this pretty much got rid of banner step ups), after 8 or 10 pulls(glex/limited are 10).
But then people complained that the coins would be useless if you pulled the unit.
So then they added banner tickets, which are use only for unit pity; you still get the coins, but now coins get you other good stuff, like an NVA unit, fragments, STMRs/TMRs, moogles etc.
This gives some nice flexibility between pulling and still getting to pick some nice stuff as well.
They are also aware of needing strong units for content, because of ever powercreep, so they actually give away a lot of NVA units, most recent being NVA Elena who's actually monstrously powerful (stronger than the glex banner unit).