The new box art?
How does the game actually work? Is it like that old Barcode Battlers in that you scan the codes in in order to inflict damage to other players (except that rather than the intrigue of scanning multiple barcodes in to find the ultimately broken OHKO weapon, you just scan multiple bags of Doritos and Mountain Dew, thereby forcing players to pay in order to get anywhere in the game)?
Because that very short trailer didn't show anything even remotely resembling skillful gameplay.
Haven't been able to play it, but it seems to be kind of like a Foursquare-esque Mayor mechanic.
You geo-log into a physical 7/11 store, and you're King of the Hill. If someone else wants to log in to that store, they have to kill your Spartan by shooting them. But you only have limited ammo to do so, so you reload by scanning the packs of Doritos or Mountain Dew. It's unclear if you'd have to open the packs to get the correct code or you could just do it in store, and if it's a one time redeption per packet.
I assume that there'll be some points mechanic for staying king for a given amount of time, and if you get enough points you unlock a code for one of the bits of DLC content or double XP.
Youtube Comment said:I hear the winner gets diabetes. That should be fun.
Goddamn this is just embarrassing, come on MS respect your franchise a little more.
Not remotely as embarrassing as the handwringing about it. Halo is a video game. Video games are targeted at an age group that apparently also consumes a lot of chips and soda (SURPRISE). This is intelligent marketing, much like Nathan Drake and Subway. I'd love if all publishers did this and it provided them the cash to continue franchises that seem to be dying off now. Don't like it, don't buy the chips, dont download the app, dont buy the game. But don't pretend that this is some huge affront to everyone's delicate sensibilities.
Because no one really blames Microsoft or Pepsi for this kind of stuff, it's just part of their marketing campaign.Why in the world wouldn't Microsoft hold this from being released, given recent events?
Shit, ok if this is actually true then I take it back.There is actual Doritos and Mountain Dew in one of the levels in the game. Not kidding.
lmao excellent first reply.
There is actual Doritos and Mountain Dew in one of the levels in the game. Not kidding.
I love Halo, but this has pushed me over the line. I won't support this.
Halo just fell off my holiday list.
Nah, it's still pretty damn embarrassing especially since a lot of the target audience can see right through this horrible marketing ploy.
Right there with you. Cancelling my pre-order until they release an Android version.
I don't see how this differs than movie tie ins, to be honest. I don't like it, but I doubt marketing is going to change, it's just going to get worse.I was there when the last vestiges of video gaming's credibility and self-respect died.
Perhaps to you it is. I'm a realist. I live in the world that's seeing dev houses shutting down left and right. If Nintendo wants to do tie-ins with Burger King/Mcdonalds, Sony is tied to Pepsi/Subway, Microsoft to snack foods, I couldn't give a shit. If it helps them stay afloat, good. I'm personally not offended if Pokemon characters end up in Happy Meals. Don't like it, don't buy it.
Yet, nobody is in uproar when professional sports does the same thing.
I didn't realize the Halo franchise was on the brink of sinking Microsoft. I'm glad Pepsi could save them from closing the studio.
Or that we should even be above this sort of thing.
I'm sorry you have such a low opinion of yourself. Would you like to buy some Hamburger Helper™ to brighten up your cloudy day?
I don't quite understand why marketing partnerships are bad...look at the Bond films - its a huge thing for them. This allows for games to market towards a larger audience, bring more people in and allow for more money to be spent on them.
I think the marketing is ineffective and stupid but thats a different criticism entirely.
No issue with teaming up with partners.
It's been a great day, aided by the fact that I didn't spend a good deal of it wringing my hands or acting indignant over businesses marketing their products. Ooh look a rainbow.
Why is this... a thing?
FFS Frankie.
What an excessively dickish thing for 343 to have allowed.
Epic troll by 343.
I bet Stinkles greenlit the project just to tweak with NeoGAF.
I don't know if this was posted yet. Sterling at Destructoid wrote a parody on the subject.
If you become king of the mysterious, Dew-powered Hill, you can win some fantastic Halo 4 prizes! We all like prizes. I'm going to Tweet for some as soon as I've finished writing this. Answer your thirst for victory, and stuff it down the throat of doubt. Sodamn good!
At this point I'd like to remind you of the refreshing taste of Doritos. Using a unique blend of corn, chemicals, and even ingredients, the Frito-lay family strikes gold with every bold new flavor it produces. From Cheese to Flavors Other Than Cheese, you can count on Doritos to be the arbiter (like in Halo) of your party snack choices.
Combined with Mountain Dew, you have the perfect covenant (Halo again) of satisfying crunch and quenching refreshment. I don't know about those bad guys called The Flood, but I'd certainly love it if my house was flooded with Mountain Dew. Until it attracted ants.
What's the deal with iOS trailers being 10+ minutes long? I clicked on a Rayman trailer the other day and it was 15 minutes.
Link doesn't work for me, I clicked 'Skip ad', but it didn't...It's not a trailer. Someone captured gameplay footage.
Someone does that for all the major releases, kind of like quicklooks I guess
Movies do it. Music does it. Sports do it. TV does it. But apparently video games should be above it. Video games should be above cross-promotional marketing...hooboy
What is this from?
It's not so much about a game and marketing tie-in. Yeah, that's a staple of entertainment. It's just hilarious that they made a game out of a marketing tie-in. Some of us seem to just find that incredibly sad.
If you become king of the mysterious, Dew-powered Hill, you can win some fantastic Halo 4 prizes! We all like prizes. I'm going to Tweet for some as soon as I've finished writing this. Answer your thirst for victory, and stuff it down the throat of doubt. Sodamn good!
Why is it sad? They're making use of new media/tech. Is this particular promo lame to me? Yep. Is it sad? Nope. It's interactive advertising. Pretty creative too. And also really easy to avoid. Sad to me was fast food companies sponsoring the Olympics. Actually more funny than sad, to be honest.
Sterling likes to tweak the GAF.